口碑超好的赚差价的生意：揭秘外贸原单货的真相与黑五节谷歌竞价推广
什么是原单货？ | What Are Original Order Goods?
外贸原单是国外品牌在中国工厂代工的，并且由品牌方提供面料、版型，但是由于各种特殊情况，流出工厂的成品。这种货在市面上也称为余单，尾货，全称叫做原单尾货，也有叫外贸尾单。
Foreign trade original orders are products manufactured by Chinese factories for international brands, with materials and designs provided by the brand owners. However, due to various special circumstances, these finished products flow out of the factories. In the market, they are also called surplus orders, leftover goods, or fully termed as original leftover orders, sometimes referred to as foreign trade leftover orders.
外贸原单是正品吗？ | Are Foreign Trade Original Orders Genuine Products?
我们在通常所说的正品，是指由品牌商自主设计以后，工厂根据设计方案要求的材料和工艺打造的货品。通常此类货品选料上乘，做工精良，符合国际品牌的质量标准。
What we usually call genuine products are those designed by the brand owners themselves, with factories manufacturing them according to the required materials and craftsmanship specified in the design. Typically, such products use high-quality materials, feature excellent workmanship, and meet international brand quality standards.
这类货品是只在门店或商场专柜销售的专柜货，即便商品过时或过季，品牌商也只会放到OUTLET清掉，不会轻易流到市面上一般的外贸店里。
These products are only sold in brand stores or department store counters. Even when they become outdated or out of season, brands will only dispose of them through OUTLET stores, and they won't easily flow into ordinary foreign trade shops in the market.
原单货的来源 | Source of Original Order Goods
工厂拿到的面料辅料数量都受到非常严格的控制，但尽管如此，代工厂仍然可以在从瑕疵率范围内的计划报废物资中偷偷加工生产多余的一部分，我们把这多出来的部分，叫做原单货，而原单货和正品的关键区别在于，它不在原计划内，数量较少。
The quantity of materials and accessories received by factories is strictly controlled. However, despite this, OEM factories can still secretly produce extra quantities from planned defective materials within the acceptable defect rate range. We call these extra products original order goods. The key difference between original order goods and genuine products is that they are not part of the original plan and exist in limited quantities.
黑五节谷歌竞价推广机会 | Black Friday Google Ads Promotion Opportunities
对于经营外贸原单的商家来说，黑色星期五是绝佳的销售时机。通过谷歌竞价广告精准定位寻找折扣奢侈品的消费者，可以显著提升转化率。建议使用"外贸原单"、"品牌尾货"等高转化关键词，配合黑五专属优惠吸引流量。
For businesses dealing in foreign trade original orders, Black Friday presents an excellent sales opportunity. Using Google Ads to precisely target consumers searching for discounted luxury goods can significantly improve conversion rates. It's recommended to use high-conversion keywords like "foreign trade original orders" and "brand leftover goods", combined with Black Friday exclusive offers to attract traffic.