国内顶尖外贸SEO推广平台与TikTok黑五营销全攻略
外贸SEO推广平台选择 | Choosing the Right SEO Platform
对于外贸企业而言，选择合适的SEO推广平台至关重要。国内顶尖的外贸SEO推广平台通常具备以下特点：专业的国际SEO团队、丰富的多语言优化经验、精准的谷歌算法理解能力，以及完善的海外社交媒体整合营销方案。
For foreign trade enterprises, selecting the right SEO promotion platform is crucial. Top domestic foreign trade SEO platforms typically feature: professional international SEO teams, extensive multilingual optimization experience, precise understanding of Google algorithms, and comprehensive overseas social media integrated marketing solutions.
谷歌竞价推广操作指南 | Google Ads Step-by-Step Guide
1. 账户设置：创建Google Ads账户，选择"搜索广告"类型
2. 关键词研究：使用Google Keyword Planner工具找出高转化率关键词
3. 广告组创建：按产品/服务分类建立广告组，每组包含3-5个相关关键词
4. 出价策略：初期建议使用"手动CPC"，稳定后可采用"目标ROAS"智能出价
1. Account Setup: Create Google Ads account, select "Search Ads" type
2. Keyword Research: Use Google Keyword Planner to identify high-conversion keywords
3. Ad Group Creation: Create ad groups by product/service category, each containing 3-5 relevant keywords
4. Bidding Strategy: Start with "Manual CPC", switch to "Target ROAS" smart bidding after stabilization
TikTok黑五营销黄金策略 | TikTok Black Friday Marketing Gold Strategies
2024年黑五大促期间，TikTok Shop美国站将活动延长至11月13日-12月2日，为商家创造了前所未有的营销机遇。数据显示：
• 78%用户通过TikTok视频获取购物灵感
• 83%用户会产生实际消费行为
• 59%用户会进行购买后分享
During the 2024 Black Friday promotion, TikTok Shop US extended the event to November 13-December 2, creating unprecedented marketing opportunities. Data shows:
• 78% of users get shopping inspiration from TikTok videos
• 83% of users make actual purchases
• 59% of users share their purchases
爆品打造双轮驱动模型 | Two-Wheel Drive Model for Hit Products
精准选品 + 创意内容 = TikTok爆款公式
1. 提前1个月启动测品流程
2. 采用组合策略提升客单价
3. 根据不同品类定制内容创意
4. 利用TTCM达人资源扩大影响力
Precise Product Selection + Creative Content = TikTok Hit Formula
1. Start product testing 1 month in advance
2. Use bundling strategies to increase AOV
3. Customize content by product category
4. Leverage TTCM creator resources to expand reach
营销投放进阶技巧 | Advanced Marketing Tips
• 平销期：聚焦商品测试与素材积累
• 预热期：自然流量+付费流量双管齐下
• 爆发期：加大效果广告投放力度
• 使用Product GMV Max突破人力瓶颈
• Regular Period: Focus on product testing and material accumulation
• Preheating Period: Combine organic and paid traffic
• Peak Period: Increase performance ad investment
• Use Product GMV Max to break through manpower limitations
