亚马逊欧洲日本站限仓政策解析：FBA卖家如何应对？
2020年对亚马逊卖家而言可谓多事之秋，平台接连推出多项政策调整。从北美站海外仓停止入仓、大规模封店到Prime Day延期，再到如今的欧洲和日本站发货限制，卖家们面临着前所未有的挑战。
The year 2020 has been eventful for Amazon sellers, with the platform rolling out multiple policy changes. From suspension of overseas warehouse shipments in North America, mass store closures to Prime Day postponement, and now shipping restrictions in Europe and Japan, sellers are facing unprecedented challenges.
最新限仓政策详解
Detailed Explanation of Latest Warehouse Restrictions
亚马逊官方邮件显示，欧洲站和日本站将自2020年9月1日起实施与美国站类似的IPI考核标准：
- IPI分数≥500：无仓储限制
- IPI分数＜500：将面临仓储限制
According to Amazon's official email, European and Japanese stations will implement IPI assessment standards similar to those in the US from September 1, 2020:
- IPI score ≥500: No storage restrictions
- IPI score ＜500: Will face storage restrictions
关键时间节点：平台将在7月27日和8月24日两次抓取IPI数据，卖家只要在其中任意一次达到500分即可免除限制。
Key time nodes: The platform will capture IPI data twice on July 27 and August 24. Sellers only need to reach 500 points in either of these two times to be exempt from restrictions.
对卖家的具体影响
Specific Impact on Sellers
本次政策调整主要影响两类卖家：
- FBA精品卖家：将面临仓储空间和ASIN级别的双重限制
- 新入驻卖家：建议从自发货模式开始，逐步过渡到FBA
This policy adjustment mainly affects two types of sellers:
- FBA boutique sellers: Will face dual restrictions on storage space and ASIN level
- New sellers: It is recommended to start with self-delivery mode and gradually transition to FBA
专家建议：卖家应密切关注库存周转率，优化IPI分数。对于新品，可采用小批量多批次的发货策略。
Expert advice: Sellers should pay close attention to inventory turnover and optimize IPI scores. For new products, a small batch and multiple shipments strategy can be adopted.
未来趋势预测
Future Trend Forecast
随着亚马逊全球仓储体系的调整，预计将出现以下变化：
- FBA门槛持续提高
- 自发货模式重新获得关注
- 多平台运营成为趋势
With the adjustment of Amazon's global warehousing system, the following changes are expected:
- Continued increase in FBA thresholds
- Renewed focus on self-delivery models
- Multi-platform operation becoming a trend
注：本文观点来自跨境达人丹，不代表雨果网立场。更多跨境电商资讯请访问雨果网。
Note: The views in this article come from cross-border expert Dan and do not represent the position of Cifnews. For more cross-border e-commerce information, please visit Cifnews.
