亚马逊卖家商标侵权案例解析：如何保护品牌权益？
亚马逊卖家商标侵权案例解析：如何保护品牌权益？
Amazon Seller Trademark Infringement Case Study: How to Protect Brand Rights?
案例背景 | Case Background
知名天然化妆品品牌Josie Maran近期起诉亚马逊卖家Morning Beauty涉嫌商标侵权。该卖家未经授权销售带有Josie Maran商标的产品，且未遵守品牌的质量控制、客户服务和保修政策。
Josie Maran Cosmetics recently sued Amazon seller Morning Beauty for trademark infringement. The seller was offering unauthorized products bearing Josie Maran trademarks without complying with the brand's quality control, customer service and warranty policies.
侵权警告未果 | Ignored Cease-and-Desist Letters
品牌方在2020年2-4月期间发送了四封警告信，要求停止侵权行为，但该卖家持续销售侵权产品，最终导致法律诉讼。
The brand sent four cease-and-desist letters between February-April 2020, but the seller continued selling infringing products, leading to legal action.
未经授权卖家的特征 | Characteristics of Unauthorized Sellers
- 创建虚假产品列表 | Creating fake product listings
- 使用虚假名称或多账户 | Using fake names or multiple accounts
- 操纵亚马逊算法获取购买框 | Manipulating Amazon's algorithm to win Buy Box
品牌保护策略 | Brand Protection Strategies
- 注册商标 | Register trademarks
- 制定MAP政策 | Implement MAP policy
- 加入品牌注册计划 | Join Amazon Brand Registry
- 申请零号项目 | Apply for Project Zero
- 使用品牌保护平台 | Use brand protection platforms
SEO优化建议 | SEO Optimization Tips
本文包含以下高价值关键词：亚马逊商标侵权、品牌保护策略、未经授权卖家、购买框操纵、品牌注册计划
This article includes these high-value keywords: Amazon trademark infringement, brand protection strategies, unauthorized sellers, Buy Box manipulation, Brand Registry
来源：跨境卖家论坛 | Source: Cross-border Seller Forum
