亚马逊主图视频功能全面开放？外贸卖家必知的SEO优化策略
近期关于"亚马逊主图视频功能将全面开放"的消息在外贸圈引发热议，特别是对于尚未完成品牌备案的中小卖家而言，这可能是提升产品转化率的重要机遇。根据行业数据显示，带有主图视频的商品平均转化率比普通商品高出近10%。
亚马逊视频功能现状分析：
此前，主图视频上传功能仅对完成品牌备案(Brand Registry)的卖家开放。非品牌卖家需要通过VC账号或服务商(费用200-500元)或招商经理协助上传，但存在编辑权丢失的风险。
Current status of Amazon video features:
Previously, the main image video upload feature was only available to sellers who completed Brand Registry. Non-branded sellers needed to use VC accounts or service providers (costing 200-500 RMB) or seek help from account managers, but risked losing editing rights.
视频营销的重要性：
亚马逊官方数据显示：• 每5位访客中就有1人会在观看商品视频后购买
• 68%的消费者偏好通过短视频了解新产品
Importance of video marketing:
Amazon official data shows: • 1 in 5 visitors will purchase after watching product videos
• 68% of consumers prefer learning about new products through short videos
南京谷歌推广优质服务商推荐：
对于希望拓展全球市场的南京外贸企业，建议选择具有Google Ads认证的本地服务商，如南京领动、南京米拓等知名数字营销机构，他们提供从SEO优化到多语言广告投放的一站式解决方案。
Recommended Google Ads service providers in Nanjing:
For Nanjing-based global traders, we recommend certified Google Ads partners like Nanjing Leadong and Nanjing Mituo, which offer comprehensive solutions from SEO optimization to multilingual ad campaigns.
视频广告新机遇：
据招商经理透露，亚马逊视频广告功能预计将在2023年第四季度向无品牌卖家开放。但品牌卖家的视频将获得优先展示权，这再次凸显了品牌备案的重要性。
New opportunities in video ads:
According to account managers, Amazon's video ad feature is expected to open to non-branded sellers in Q4 2023. However, branded sellers' videos will get priority display, highlighting the importance of brand registration.
SEO优化建议：
- 提前准备高质量产品视频(建议时长30-60秒)
- 视频标题和描述包含核心关键词
- 添加多语言字幕提升全球可访问性
- 监控视频观看率和转化数据持续优化
SEO optimization tips:
- Prepare high-quality product videos in advance (recommended 30-60 seconds)
- Include core keywords in video titles and descriptions
- Add multilingual subtitles for global accessibility
- Monitor video view rates and conversion data for continuous optimization
随着短视频营销成为全球电商趋势，外贸卖家应提前布局视频内容战略，把握亚马逊平台的新功能红利，同时结合专业的SEO优化和谷歌推广，打造全方位的国际数字营销体系。
As short video marketing becomes a global e-commerce trend, international sellers should plan video content strategies in advance to capitalize on Amazon's new features, while combining professional SEO optimization and Google Ads to build a comprehensive global digital marketing system.
