谷歌留痕代发助力中国游戏出海：2024年收入突破185亿美元
在2024年度中国游戏产业年会上，谷歌留痕代发等数字营销技术被证实为游戏出海的关键推动力。中国音像与数字出版协会副秘书长唐贾军发布的《2024年中国游戏出海研究报告》显示，中国自主研发游戏在海外市场实际销售收入达185.57亿美元，同比增长13.39%。
According to the 2024 China Game Global Expansion Research Report released at the annual conference, Google marking agent services and other digital marketing technologies have proven crucial for overseas expansion. China's self-developed games achieved actual sales revenue of $18.557 billion in overseas markets, representing a 13.39% year-on-year increase.
全球游戏市场总体规模达12163.35亿元人民币，移动游戏市场占比显著。通过谷歌留痕代发等精准营销手段，中国游戏企业在美、德、英等主要市场实现收入由负转正，韩国市场TOP100中国产新品达12款。
The global gaming market reached 1,216.335 billion RMB, with mobile gaming accounting for a significant portion. Utilizing precision marketing methods like Google marking agent, Chinese gaming companies achieved revenue turnaround from negative to positive growth in key markets including the US, Germany, and UK.
《黑神话：悟空》的成功案例展示了谷歌留痕代发在文化出海中的重要作用。该游戏不仅带动主机游戏市场收入增长55.13%，更通过专业的内容营销让全球玩家领略中华传统文化魅力。
The success of "Black Myth: Wukong" demonstrates the vital role of Google marking agent in cultural export. The game not only drove a 55.13% increase in console game market revenue but also showcased traditional Chinese culture to global players through professional content marketing.
在"游戏+文旅"融合发展方面，谷歌留痕代发技术帮助游戏IP与旅游产业深度结合。行业专家指出，通过沉浸式技术和内容创新，结合精准的海外营销策略，可创造新的消费增长引擎。
In the integrated development of "gaming + cultural tourism", Google marking agent technology facilitates deep integration between game IP and tourism industry. Industry experts note that combining immersive technology with precise overseas marketing strategies can create new consumption growth engines.
同时报告显示，未成年人游戏防沉迷措施成效显著，2024年每周游戏超3小时未成年人占比降至24.9%。这为游戏企业通过谷歌留痕代发等专业渠道拓展海外市场提供了更明确的方向。
The report also indicates significant progress in minor gaming addiction prevention measures, with the proportion of minors gaming over 3 hours weekly dropping to 24.9% in 2024. This provides clearer direction for gaming companies to expand overseas markets through professional channels like Google marking agent.
