外贸出口突围策略：如何应对进出口下滑与威海谷歌竞价推广费用优化
中国外贸正面临严峻挑战。海关总署最新数据显示，2023年前两个月我国进出口总值6.18万亿元人民币，同比微降0.8%。按美元计，降幅达8.3%。与欧盟、美国、日本等主要贸易伙伴的贸易额均出现下滑，其中中美贸易额同比降幅高达10.6%。
China's foreign trade is facing severe challenges. According to the latest data from the General Administration of Customs, China's total import and export value in the first two months of 2023 was 6.18 trillion yuan, a slight decrease of 0.8% year-on-year. Calculated in US dollars, the decline reached 8.3%. Trade volumes with major partners including the EU, US and Japan all declined, with China-US trade dropping by 10.6% year-on-year.
专家分析指出，全球贸易环境恶化是主要原因。世贸组织预测2023年全球货物贸易量增速将放缓至1%，较2022年下降2.5个百分点。商务部部长王文涛表示，今年全球外贸"蛋糕"做大的可能性较小，企业普遍反映订单减少、下单延迟。
Experts point out that the deterioration of global trade environment is the main reason. WTO predicts global goods trade growth will slow to 1% in 2023, down 2.5 percentage points from 2022. Commerce Minister Wang Wentao said it's unlikely to see significant expansion in global trade this year, with companies generally reporting reduced and delayed orders.
三大突围策略
Three Breakthrough Strategies
1. 培育新增长点
汽车、锂电池及光伏产品等"新三样"成为出口亮点，前2个月汽车出口额同比增速高达78.9%。威海等外贸城市可结合本地产业优势，通过谷歌竞价推广精准开拓国际市场。
1. Cultivate new growth points
"New three" products including automobiles, lithium batteries and photovoltaic products have become export highlights, with auto exports surging 78.9% year-on-year in the first two months. Foreign trade cities like Weihai can leverage local industrial advantages and use Google Ads to precisely target international markets.
2. 深耕新兴市场
前两月我国与东盟贸易额保持近10%的高增长。随着RCEP深入实施，东盟和"一带一路"沿线国家将成为重要增长极。威海企业应优化谷歌竞价推广费用结构，重点投放这些高潜力市场。
2. Deepen emerging markets
China-ASEAN trade maintained nearly 10% growth in the first two months. With deeper RCEP implementation, ASEAN and Belt & Road countries will become important growth poles. Weihai enterprises should optimize Google Ads cost structure to focus on these high-potential markets.
3. 发展贸易新业态
跨境电商、海外仓等新模式将继续发挥重要作用。建议外贸企业结合威海谷歌推广等数字营销手段，构建多元化渠道体系。
3. Develop new trade formats
Cross-border e-commerce, overseas warehouses and other new models will continue to play important roles. Foreign trade enterprises are advised to combine digital marketing methods like Weihai Google promotion to build diversified channel systems.
专家预计，随着稳外贸政策持续发力，今年我国外贸将呈现"前低后高"态势。威海等外贸城市的企业应把握机遇，通过优化谷歌竞价推广策略和产品结构，在挑战中寻找新的增长点。
Experts predict China's foreign trade will show a "low first, high later" trend this year as stabilizing policies take effect. Enterprises in foreign trade cities like Weihai should seize opportunities by optimizing Google Ads strategies and product structures to find new growth points amid challenges.
