7个最有效的外贸企业谷歌推广策略 | 为什么谷歌推广对B2B企业至关重要
什么是B2B广告？ | What is B2B Advertising?
B2B（Business-to-business的缩写）广告是指一个企业向另一个企业出售其产品或服务的广告。这与企业对消费者（B2C）不同，后者是指一个公司向消费者出售其产品或服务的广告，供个人使用或消费。
B2B (Business-to-business) advertising refers to one business selling its products or services to another business. This differs from B2C (Business-to-consumer) where companies sell directly to individual consumers for personal use.
B2B广告与B2C广告的区别 | Key Differences Between B2B and B2C Advertising
B2C广告的销售周期一般较短，一次B2C的销售可以只花费几分钟时间，但是B2B公司的销售周期平均长度为102天。B2C广告主要针对个人客户，而进行B2B销售时，你需要面对多位客户组成的一个团队，有时甚至是一个部门。
B2C sales cycles are typically short (minutes), while B2B sales average 102 days. B2C targets individuals, whereas B2B requires engaging with decision-making teams or entire departments.
7个外贸企业谷歌推广最有效策略 | 7 Most Effective Google Ads Strategies for Export Businesses
1. 接受较长的销售周期 | 1. Embrace Longer Sales Cycles
最好的B2B销售不会在一夜之间发生。利用这段时间通过谷歌PPC广告与客户建立信任关系。这不仅可以减缓销售团队的工作节奏，还能建立良好的客户基础。
Top B2B sales take time. Use Google PPC ads to build trust during this period. This reduces sales team pressure while establishing strong client relationships.
2. 保持广告内容的有序 | 2. Organize Ad Content Strategically
为每个网站建立独立广告账号，按产品/服务创建广告系列，每个系列包含多个目标明确的广告组，搭配精准关键词和广告语。
Create separate ad accounts per website, with campaigns for each product/service containing well-structured ad groups with targeted keywords and copy.
3. 深入研究客户行业关键词 | 3. Conduct Thorough Industry Keyword Research
深入了解客户产品和服务，找到最具体的关键词来精准定位目标用户。
Deeply understand client offerings to identify highly specific keywords that accurately target your audience.
4. 精准确定目标受众 | 4. Precisely Define Target Audience
分析自然搜索访客数据来优化广告受众定位，节省前期调研时间。
Analyze organic search visitor data to refine audience targeting and save research time.
5. 添加负面关键词 | 5. Implement Negative Keywords
排除不相关搜索词，确保广告精准投放给目标客户。
Filter out irrelevant searches to ensure ads reach exactly the right audience.
6. 优化广告内容和着陆页 | 6. Optimize Ad Copy and Landing Pages
精心设计的广告文案和高转化率的着陆页对广告效果有深远影响。
Well-crafted ad copy and high-converting landing pages significantly impact campaign success.
7. 开启再营销广告 | 7. Implement Retargeting Campaigns
通过再营销加深网站访客印象，显著提高转化率。
Use retargeting to reinforce brand awareness and dramatically improve conversion rates.
为什么选择易歌科技？ | Why Choose EgeTech?
作为谷歌优秀合作伙伴，我们已服务上百家外贸B2B企业。立即联系我们的谷歌认证广告专家，获取专属海外营销方案！
As a Google Premier Partner, we've served hundreds of export businesses. Contact our Google-certified specialists today for customized international marketing solutions!
