跨境电商新趋势：独立站为何成为未来发展方向？
2021年，许多海外跨境电商综合服务平台纷纷倒闭，给广大跨境电商造成了巨大损失。而独立站则相对稳定，未受太大影响。在流量红利逐渐消失、平台规则日益严格的情况下，独立站已成为跨境电商发展的新方向。
In 2021, many overseas cross-border e-commerce platforms went bankrupt, causing huge losses to sellers. However, independent websites remained relatively stable. As traffic dividends fade and platform rules become stricter, independent websites have become the new direction for cross-border e-commerce development.
什么是独立站？
What is an Independent Website?
独立站，即独立的网站。所谓"独立"，是指其独立于亚马逊、eBay、Wish等渠道之外。它拥有独立的域名、服务器，独立的店面和独立的网站源代码，由个人或企业独立运营。
An independent website is a standalone site that operates separately from platforms like Amazon, eBay, and Wish. It has its own domain name, server, storefront, and source code, independently operated by individuals or companies.
常见的独立站建站平台主要有三种：
There are three main types of independent website platforms:
1. SaaS建站平台：比较常见的有Shopify、Shopline、店匠Shoplazza等
1. SaaS Platforms: Popular options include Shopify, Shopline, Shoplazza, etc.
2. 开源建站平台：如Wordpress+Woocommerce、Magento等
2. Open-source Platforms: Such as Wordpress+Woocommerce, Magento, etc.
3. 自主开发：完全定制化开发
3. Custom Development: Fully customized solutions
Shopify优势分析
Advantages of Shopify
Shopify建站采用SaaS架构，在安全性和稳定性方面表现出色，后台操作简单，无需懂代码即可自行搭建独立商城。商家只需一个Email账户即可注册开通Shopify。
Shopify uses SaaS architecture with excellent security and stability. Its simple backend allows users to build stores without coding knowledge. Merchants only need an email account to register.
店匠Shoplazza特点
Features of Shoplazza
店匠Shoplazza是国内独立站建站服务平台的领军者，据说其自助建站系统是由百度团队开发的。在数据分析方面做得相对较好，后台提供了十几个数据统计指标。
Shoplazza is a leading domestic platform whose system was reportedly developed by Baidu's team. It excels in data analysis with over a dozen statistical indicators in the backend.
最后，祝各位小白、小麦、大麦等都能爆单！
Finally, we wish all beginners and experienced sellers great success!
