Flipkart最有耐心的服务：如何通过谷歌竞价广告成功开发外贸客户
外贸开发信的核心：展现个性而非参数
The Core of Foreign Trade Development Letters: Show Personality Over Specifications
最近认真阅读我文章的读者会发现，我一直在强调一个关键点：开发信的重点不是展示产品参数，而是要展现你的个性(personality)。再出色的参数也难以吸引客户，而独特的个性才能真正打动人心。
Readers who have been following my articles recently will notice I've been emphasizing a key point: the focus of development letters shouldn't be product specifications, but rather showcasing your personality. Even the most impressive specifications struggle to attract clients, while unique personality can truly resonate.
与普遍观点不同，我认为每封邮件客户都会查看。因此，在邮件标题上过度内卷或刻意缩短邮件长度都是没有意义的。客户是否会耐心阅读，关键在于内容是否有趣，而非长度。
Contrary to popular belief, I believe every email gets reviewed by clients. Therefore, excessive competition in email subject lines or artificially shortening emails is meaningless. The key to client patience lies in content interest, not length.
成功案例分享：巴西客户开发
Success Story: Brazilian Client Development
让我们看看Derek的成功案例。他通过领英找到关键决策者(KP)，发送包含以下要素的开发信：
Let's examine Derek's success case. He identified key persons (KP) via LinkedIn and sent development letters containing:
- 真诚赞美客户现有产品线
- Sincere compliments on client's existing product line
- 专业建议：增加游戏品类产品
- Professional suggestion: Adding gaming category products
- 展示匹配的产品图片（直接嵌入正文）
- Displaying matching product images (embedded directly)
- 完整的联系信息和社交媒体链接
- Complete contact information and social media links
这种策略帮助他获得了20万美元的批量订单，并建立了长期合作关系。
This strategy helped him secure a $200,000 bulk order and establish long-term cooperation.
韩国市场开发：大胆策略见效
Korean Market Development: Bold Strategy Works
在竞争激烈的韩国市场，Derek采取了更大胆的方法：
In the competitive Korean market, Derek adopted a bolder approach:
"我知道贵司通过XXX工厂代工，我们可以提供更好的款式来扩展您的产品线。"
"I know you outsource through XXX factory. We can offer better designs to expand your product range."
这种直接点明代工厂商的策略反而获得了客户的积极回应。
This strategy of directly naming OEM manufacturers surprisingly received positive client responses.
关键成功要素总结
Key Success Factors
- 大公司通过领英联系采购或供应链管理人员
- For large companies: Contact procurement via LinkedIn
- 小公司直接联系官网邮箱或社交媒体
- For small companies: Contact official email or social media
- 根据客户类型定制不同模板
- Customize templates for different client types
- 结合精准打击和广撒网策略
- Combine precision targeting with wide-net approaches
- 避免接触已有合作的客户
- Avoid contacting existing partners
记住：开发信的成功不在于发送数量，而在于每封邮件的质量和针对性。
Remember: Success in development letters lies not in quantity sent, but in the quality and targeting of each email.
