蓝颜SEO推广：谷歌搜索引擎优化技巧 - 只吸引客户不骚扰
文|Tess 公众号| Tess外贸Club（Tess_2006）
几乎所有的业务员都会把业绩寄托在开发客户上。从底层逻辑来讲，这并没有什么问题，没有客户，哪里来的业绩？问题是，为什么卖同样的东西，有些人是销冠，有些人就是卖不出去呢？
All salespeople rely on customer acquisition for performance. Logically speaking, this makes perfect sense - no customers, no sales. But why do some people become top sellers while others struggle with the same product?
我觉得问题出现在大家对开发客户的理解上。有人认为，开发客户是有流程的，无非就是找到潜在客户的联系方式，联系客户，推销产品。至于是否成交，who knows啥时候能成功。
The problem lies in the understanding of customer acquisition. Some believe it's just a process: find leads, contact them, pitch products. As for closing deals, who knows when success will come.
根据我开发客户的经验，我觉得开发客户的流程是：找到潜在客户，筛选客户，吸引客户，让客户主动上门。只有这样，才能最大程度地提高的成交率，成为销冠。
Based on my experience, the real process is: find leads, filter them, attract them, and make them come to you. Only this approach maximizes conversion rates to become a top seller.
1. 提供有价值的信息 | Provide Valuable Information
小王是一名软件销售员，客户群体主要是中小型企业。他先在社媒上加了一些潜在客户，然后时不时在社媒上发布一些潜在客户感兴趣的话题。
Xiao Wang, a software salesman targeting SMEs, first connected with potential clients on social media, then regularly posted topics of interest like "How to Improve Operational Efficiency with Automation Tools."
2. 找到客户的痛点 | Identify Customer Pain Points
小张是一名外贸机械设备销售员，他发现很多潜在客户在网上搜索与设备保养相关的内容。于是，他就写了几篇关于如何选择和维护机械设备的专业文章。
Xiao Zhang, a machinery equipment salesman, noticed prospects searching for maintenance content online. He wrote professional articles about equipment selection and maintenance.
3. 社交媒体活动 | Social Media Campaigns
小李通过Instagram和Facebook展示公司的天然护肤品，同时组织了一个互动活动，邀请潜在客户分享他们的护肤问题。
Xiao Li showcased natural skincare products on Instagram and Facebook, organizing interactive campaigns inviting prospects to share skincare concerns.
4. 免费工具策略 | Free Tool Strategy
小王提供了一款简化版的免费工具，让用户体验部分功能。许多用户在使用后主动联系了解完整版软件。
Xiao Wang offered a free lite version of his software. Many users contacted him after experiencing limited functionality, inquiring about the full version.
5. 成功案例分享 | Success Case Studies
小刘分享了一个成功案例，展示了他为某建筑公司提供的材料如何帮助其项目节省成本并提高施工效率。
Xiao Liu shared a case study showing how his materials helped a construction company reduce costs and improve efficiency.
这些方法通过提供价值、建立信任和创造互动，显著提高了客户开发的成功率。
These methods significantly improve customer acquisition success rates by providing value, building trust, and creating engagement.
今天就酱紫吧。Good morning to you Good night to me.
