外贸独立站SEO实操指南：从新手到高手的完整攻略
为什么外贸网站需要SEO优化？
Why does foreign trade website need SEO optimization?
很多外贸新手常问：为什么网站建好后还要做SEO？事实上，如果不进行任何推广，新建网站的自然流量通常非常有限。SEO能帮助您的网站获得更多曝光，接触到更多商业机会。
Many foreign trade beginners often ask: Why do we need SEO after the website is built? In fact, without any promotion, the organic traffic of a new website is usually very limited. SEO can help your website gain more exposure and access more business opportunities.
一、关键词布局策略
1. Keyword Research Strategy
确定目标用户可能搜索的核心关键词和长尾关键词(long-tail keywords)。研究竞争对手网站是个捷径：
Identify the core keywords and long-tail keywords that target users may search for. Studying competitor websites is a shortcut:
方法1：查看网页源代码（右键→查看页面源代码）
Method 1: View page source code (Right click → View page source)
方法2：使用工具如Similarweb(https://www.similarweb.com/)
Method 2: Use tools like Similarweb(https://www.similarweb.com/)
二、网站页面优化
2. On-page Optimization
1. 标题(Title)：控制在50字符内，包含主要服务/产品关键词
1. Title: Keep within 50 characters, include main service/product keywords
2. 描述(Description)：150-200字符，反映页面内容
2. Description: 150-200 characters, reflecting page content
3. 图片优化：文件名、ALT文本和描述说明都很重要
3. Image optimization: File name, ALT text and description are all important
三、高质量内容创作
3. High-quality Content Creation
创建原创、有价值的内容（文字、图片、视频）。切勿抄袭，这不仅涉及道德和法律问题，还会影响网站的原创性和独立性。
Create original, valuable content (text, images, videos). Never copy, this involves not only ethical and legal issues, but also affects the originality and independence of the website.
四、链接建设
4. Link Building
内链建设：提高用户体验和SEO排名
Internal linking: Improve user experience and SEO ranking
反链建设：可通过内容创作、宣传推广、交换链接等方式获取
Backlink building: Can be obtained through content creation, promotion, link exchange, etc.
五、技术优化
5. Technical Optimization
1. 使用海外服务器（美国或香港）提高访问速度
1. Use overseas servers (US or Hong Kong) to improve access speed
2. 确保移动端友好（测试工具：Google Mobile-Friendly Test）
2. Ensure mobile friendliness (Test tool: Google Mobile-Friendly Test)
六、监测与分析
6. Monitoring and Analysis
推荐工具：
Recommended tools:
• SEMRUSH(https://www.semrush.com/)
• Ahrefs(https://ahrefs.com/)
• Moz(https://moz.com/)
七、社交媒体推广
7. Social Media Promotion
LinkedIn内容创作尤为重要，高质量内容能快速排名谷歌前几页。
LinkedIn content creation is particularly important, high-quality content can quickly rank on the first few pages of Google.
八、付费推广
8. Paid Promotion
Google AdWords是有效渠道，但需要专业运营人员操作。
Google AdWords is an effective channel, but requires professional operators.
特别提醒：SEO是长期过程，需要持续投入才能见效。
Special reminder: SEO is a long-term process that requires continuous investment to see results.
