阿里巴巴推出Miravia跨境电商平台 瞄准西班牙高端市场
阿里巴巴集团即将在11月30日正式推出面向西班牙市场的全新跨境电商平台Miravia，这是阿里在出海战略中的又一重要布局。
Alibaba Group is set to officially launch its new cross-border e-commerce platform Miravia for the Spanish market on November 30, marking another important move in Alibaba's overseas expansion strategy.
据领英博主Dori López Nieves透露，Miravia将由Arise Operating E-commerce Private Limited公司运营，平台定位中高端市场，汇集众多国际知名品牌。
According to LinkedIn blogger Dori López Nieves, Miravia will be operated by Arise Operating E-commerce Private Limited, positioning itself in the mid-to-high-end market with a collection of many internationally renowned brands.
平台主要类目
Main Product Categories
- 女装时尚：阿迪达斯、Munich等品牌
- Women's Fashion: Brands like Adidas, Munich
- 美容与健康：露得清、Weleda等
- Beauty & Health: Neutrogena, Weleda
- 家庭和花园：Cecotec、Rowenta等
- Home & Garden: Cecotec, Rowenta
- 男士时尚：Jack&Jones、Tommy Hilfiger
- Men's Fashion: Jack&Jones, Tommy Hilfiger
平台已推出iOS应用，提供首单20%折扣、每日闪购、独家优惠券等福利。订单满10欧元可享免费配送，支持30天无理由退货。
The platform has launched an iOS app offering benefits including 20% off first order, daily flash sales, and exclusive coupons. Free shipping is available for orders over €10, with 30-day free returns.
阿里出海战略新布局
Alibaba's New Overseas Strategy
这是阿里继全球速卖通、Lazada、Daraz之后，在跨境电商领域的又一重要尝试。与现有平台不同，Miravia专注于高端品牌和高消费力人群。
This is another important attempt by Alibaba in cross-border e-commerce after AliExpress, Lazada and Daraz. Unlike existing platforms, Miravia focuses on premium brands and high-spending consumers.
平台将通过马德里Reina Sofía博物馆的VIP首发活动、美妆快闪店等多渠道营销方式打开西班牙市场。
The platform will enter the Spanish market through multi-channel marketing including VIP launch events at Madrid's Reina Sofía Museum and beauty pop-up stores.
目前阿里相关人员表示正在确认该消息，但SimilarWeb数据显示该网站外链中确实出现了alibaba.com的身影。
Alibaba representatives stated they are confirming the news, but SimilarWeb data shows alibaba.com does appear in the website's backlinks.
