独立站新手必看：Facebook广告投放完整指南
对于想做外贸生意的新手来说，Facebook广告是独立站引流的首选渠道。虽然近两年Facebook广告精准度有所下降，但在尚未出现可替代平台前，它仍然是社交媒体广告投放的最佳选择。
For beginners who want to do foreign trade business, Facebook ads are the first choice for independent store traffic. Although the accuracy of Facebook ads has declined in recent years, it is still the best choice for social media advertising before alternative platforms emerge.
一、创建Facebook广告账户前的准备
1. Preparations Before Creating a Facebook Ad Account
在创建Facebook广告账户前，需要做好以下准备：
Before creating a Facebook ad account, you need to prepare the following:
- 创建Facebook个人号：用于创建公共主页和商务管理平台
- Create a Facebook personal account: Used to create public pages and business management platforms
- 创建商务管理平台(Facebook BM)：可通过代理商OE链接申请
- Create Business Manager (Facebook BM): Can be applied through agent OE links
- 创建公共主页：注意主页评分会影响广告投放效果
- Create a public page: Note that page ratings will affect ad performance
二、安装Facebook像素
2. Install Facebook Pixel
Facebook Pixel是获取用户行为数据的重要工具，建议在投放广告前先安装好。
Facebook Pixel is an important tool for obtaining user behavior data, it is recommended to install it before running ads.
三、Facebook广告投放详细步骤
3. Detailed Steps for Facebook Ad Placement
广告层级架构：广告系列→广告组→广告
Ad hierarchy: Campaign→Ad Set→Ad
选择广告目标：根据需求选择"品牌意识"或"行动转化"
Select ad objectives: Choose "Brand Awareness" or "Conversions" based on needs
设置预算：可选择手动设置或开启广告系列预算优化(CBO)
Set budget: Can choose manual setting or enable Campaign Budget Optimization (CBO)
创建受众：通过年龄、性别、语言等设置精准定位目标客户
Create audience: Precisely target customers through age, gender, language and other settings
四、广告素材类型选择
4. Ad Creative Type Selection
- 图片广告：需要具有视觉吸引力的图片
- Image ads: Need visually appealing images
- 视频广告：注意画面冲击感
- Video ads: Pay attention to visual impact
- 轮播广告：适合多属性产品或品牌故事
- Carousel ads: Suitable for multi-attribute products or brand stories
温馨提示：新手建议先进行小规模测试，找到效果最佳的广告形式后再扩大投放规模。
Tip: Beginners are advised to conduct small-scale tests first, and then expand the scale after finding the most effective ad format.
