跨境电商春节营销指南：宠物用品行业谷歌推广策略分析
随着春节临近，跨境电商企业面临一个重要决策：春节期间是否应该暂停谷歌广告推广？本文将通过宠物用品行业的数据分析，为您提供专业建议。
As Chinese New Year approaches, cross-border e-commerce businesses face a critical decision: whether to pause Google Ads campaigns during the holiday season? This article will provide professional recommendations based on data analysis of the pet supplies industry.
全球宠物市场增长趋势
Global Pet Market Growth Trends
2022年全球宠物市场消费规模达到2610亿美元，同比增长12.5%。预计2022-2027年间，全球宠物行业将以6%的年均复合增长率增长，到2027年市场规模将达到3500亿美元。
The global pet market reached $261 billion in 2022, with a year-on-year growth of 12.5%. It's projected that from 2022 to 2027, the pet industry will grow at a CAGR of 6%, reaching $350 billion by 2027.
宠物用品品类五大核心洞察
Five Key Insights of Pet Supplies Category
- 市场规模及细分数据 | Market Size & Segmentation Data
- 产品开发趋势 | Product Development Trends
- 亚马逊美国站热销品分析 | Amazon US Best-seller Analysis
- TOP品牌运营策略 | Top Brands' Operation Strategies
- 供应链现状 | Supply Chain Status
春节营销建议
Chinese New Year Marketing Recommendations
基于行业数据分析，我们建议跨境电商企业：
- 保持基础推广预算，抓住海外消费者春节购物需求
- 重点推广宠物节日用品和自动喂养设备等季节性产品
- 优化广告投放时段，匹配目标市场的活跃时间
Based on industry data analysis, we recommend cross-border e-commerce businesses to:
- Maintain basic advertising budget to capture overseas consumers' CNY shopping demand
- Focus on promoting seasonal products like pet holiday accessories and automatic feeders
- Optimize ad scheduling to match target markets' active hours
特别提示：宠物用品行业在春节期间仍保持较高搜索热度，建议通过Google Ads的"节假日调整"功能优化投放策略。
Special Note: The pet supplies industry maintains high search volume during CNY. We recommend using Google Ads' "Seasonal Adjustment" feature to optimize campaign performance.
