谷歌SEO工具与竞价推广策略：应对GMC封号危机的全面指南
你知道吗？越来越多的商家开始将广告预算向购物广告倾斜。据Merkle研究显示，与去年相比，Google购物广告支出增长38%，而搜索广告支出下降12%。 Did you know? More and more merchants are shifting their advertising budgets to shopping ads. According to Merkle research, compared to last year, Google Shopping ad spending increased by 38%, while search ad spending decreased by 12%. GMC为何被封？ | Why GMC Accounts Get Suspended? Google的GMC账号审核机制分为两种： 人工审核：定期检查并处理系统报告及申诉请求 系统审核：不间断检测商家网站 Google's GMC account review mechanism has two types: Manual review: Regularly check and process system reports and appeal requests System review: Continuously monitor merchant websites 违反购物广告政策 | Violation of Shopping Ad Policies 仿冒产品：Google对仿冒产品零容忍 虚假陈述：误导消费者的产品信息 不诚实商品：如偷拍设备等 用户安全：缺乏商家联系方式和退货政策 成人内容：未正确标注成人属性 产品Feed违规 | Product Feed Violations 价格不一致 图片质量问题 语言不一致 运费不透明 库存不及时更新 货币显示不一致 如何解封？ | How to Get Unbanned? 步骤一：自查修正后在GMC中点击【申请审核】 Step 1: After self-checking and correcting, click [Request Review] in GMC 步骤二：通过官方申诉入口提交申诉表 Step 2: Submit an appeal form through the official appeal portal 所需材料：营业执照、产品照片、商标证书等 Required materials: Business license, product photos, trademark certificates, etc. 重要提示：切勿在未确定违规原因前开新账号，每个账户只有两次申诉机会。 Important Note: Do not create new accounts before determining the violation reason, each account only has two appeal opportunities.