谷歌需求挖掘广告(Demand Gen)全面指南：跨境电商推广新利器
什么是谷歌需求挖掘广告？
What is Google Demand Gen Ads?
需求挖掘（Demand Gen）广告是谷歌最新推出的AI驱动广告系列，专为在YouTube（包括Shorts短视频）、Google探索和Gmail等高参与度平台提升转化率而设计。根据Google/Ipsos调研数据显示，1/3的消费者会在浏览Google信息流时购买原本未计划的商品。
Demand Gen is Google's latest AI-powered ad format designed to boost conversions on high-engagement platforms like YouTube (including Shorts), Discover and Gmail. According to Google/Ipsos research, 1/3 of consumers make unplanned purchases while browsing Google feeds.
数字营销环境的三大变革：
Three Major Shifts in Digital Marketing:
- 产品吸引力竞争白热化
- 跨平台受众分散化
- 直播/短视频内容崛起
- Intensified competition for product appeal
- Fragmented cross-platform audiences
- Rise of live-streaming/short video content
需求挖掘广告的四大核心优势
Four Core Advantages of Demand Gen Ads
1. 30亿月活用户覆盖
通过YouTube、Discover和Gmail触达全球用户，AI自动优化广告素材组合
1. 3 Billion MAU Coverage
Reach global users through YouTube, Discover and Gmail with AI-optimized creative combinations
2. 智能相似受众定位
基于种子客户名单(需≥1000活跃用户)，每1-2天自动更新潜在客户画像
2. Smart Lookalike Audience Targeting
Auto-updates potential customer profiles every 1-2 days based on seed lists (≥1000 active users required)
3. 多样化广告格式支持
● 单视频广告 ● 单图广告 ● 多图轮播广告
3. Multiple Ad Formats
● Single video ads ● Single image ads ● Multi-image carousel ads
4. 三种精准出价策略
● 点击优化 ● 转化优化 ● 价值优化(ROAS)
4. Three Smart Bidding Strategies
● Click optimization ● Conversion optimization ● Value optimization (ROAS)
实操建议：建议提前2-3天创建广告系列，确保相似受众模型完成训练。可同时使用最多10个种子名单构建受众画像。
Pro Tip: Create campaigns 2-3 days in advance to ensure lookalike modeling completes. You can use up to 10 seed lists simultaneously.
跨境电商卖家通过需求挖掘广告可以：
● 提升30%以上的站外流量质量
● 降低15-20%的获客成本
● 实现更精准的再营销触达
Cross-border sellers can achieve:
● 30%+ higher quality external traffic
● 15-20% lower customer acquisition costs
● More precise retargeting
需要专业广告优化服务？我们的谷歌认证团队可提供定制化解决方案，帮助您的独立站实现3-5倍广告ROI提升。
Need professional ad optimization? Our Google-certified team provides customized solutions to help your independent站 achieve 3-5X ROI improvement.
