外贸新手必读:巧用行业协会开发客户!
如何通过行业协会精准开发外贸客户?
What are Industry Associations?
行业协会是指由同行业或跨行业的企业、其他经济组织以及个体工商户自愿组成,依据章程进行自律管理,依法设立的非营利性社会团体法人。
Industry associations refer to non-profit social organization legal entities voluntarily formed by enterprises, other economic organizations, and individual businesses within the same or across industries. They operate under self-regulatory management according to their charters and are established in accordance with the law.
国内外行业协会的价值
国内外行业协会大体相同。行业协会代表着一个圈层,也是我们外贸企业开发客户的重要渠道之一。
Domestic and international industry associations are generally similar. They represent a specific circle and serve as an important channel for foreign trade companies to develop clients.
如何通过行业协会找客户?
行业协会通常拥有官方网站,我们可以通过关键词搜索找到其官方网站,然后通过网站找到协会中的成员。通过这种方式,可以找到一篮子的客户,而且非常精准。
Industry associations usually have official websites. We can find these websites through keyword searches and then locate member companies listed on them. This method allows us to discover a basket of highly targeted potential clients.
实战案例:搜索日本太阳能行业协会
例如,我们需要寻找与太阳能相关的日本协会,具体该如何搜索呢?
For example, if we need to find solar-related associations in Japan, how exactly should we search?
如以上截图所示,通过搜索可以找到一家与日本太阳能产品相关的协会,并且该协会的官方网站上有详细的成员信息。这些成员大部分都是我们的精确客户。
As shown in the screenshot above, through searching we can find a Japanese solar product-related association, and the official website provides detailed member information. Most of these members are our precise target clients.
为什么行业协会客户更精准?
协会类似于社交平台中的群组,都是同一类群体在其中,但协会成员之间的关系更加紧密。我的意思是,通过这种圈层找到客户,往往更加精确。
Associations are similar to groups on social platforms - they gather the same type of people. However, the connections between association members are closer. What I mean is that finding clients through these circles tends to be more precise.
全球行业协会开发策略
同样的方法,可以搜索美国、欧洲、东南亚、印度、俄罗斯、韩国等相关产品行业协会。
The same method can be applied to search for relevant product industry associations in the US, Europe, Southeast Asia, India, Russia, South Korea and other markets.
