外贸企业如何选择谷歌SEO推广服务商（避坑指南）
外贸企业如何选择谷歌SEO推广服务商（避坑指南）
How B2B Export Companies Should Choose Google SEO Service Providers (Pitfall Avoidance Guide)
前言：在撰写此次避坑指南之前，先给各位外贸朋友们提个醒。如果你们的推广预算一年低于五万，甚至十万，并且希望在第一年获得 50 封或更多高询盘，那么我建议你们不要选择服务商单独进行谷歌优化（即谷歌 SEO）。
Foreword: Before writing this pitfall avoidance guide, I'd like to remind all foreign trade friends. If your promotion budget is less than 50,000 or even 100,000 per year, and you hope to get 50 or more high-quality inquiries in the first year, then I suggest you not choose service providers for Google optimization (i.e. Google SEO) alone.
下面就进入我们的避坑指南环节！
Now let's enter our pitfall avoidance guide session!
第一：服务内容模糊不清
Pitfall 1: Vague Service Content
例如，搜索引擎技术优化服务，如果服务内容中提到导航页面 SEO 基础优化（即仅能优化一个页面），包括 TKD 标签、H 标签、结构化数据、图片 ALT 属性、404 页面等技术优化。而一个网站的重点页面除了导航页之外，通常还有十个以上，那么这项服务内容实际上只完成了 20%。
For example, for search engine technical optimization services, if the service content mentions basic SEO optimization for navigation pages (i.e. only one page can be optimized), including technical optimizations such as TKD tags, H tags, structured data, image ALT attributes, 404 pages, etc. However, a website usually has more than ten key pages besides the navigation page, so this service content actually only completes 20% of the work.
第二：包含过多与谷歌优化无关的服务
Pitfall 2: Including Too Many Services Unrelated to Google Optimization
在选择谷歌优化服务商时，我们需要仔细研究他们的报价方案内容。无论他们说得多么专业，最终都要以我们实际签约的服务内容为准。他们提到的一些专业服务，不一定会包含在提供给我们的方案中。例如，现在市场上很多所谓的谷歌优化服务商，其服务方案中大部分内容与谷歌优化无关，包括社媒账号搭建、社媒运营、多个小语种、各种原本就应具备的网站基础功能服务等。
When choosing a Google optimization service provider, we need to carefully study the content of their quotation plan. No matter how professional they sound, what ultimately matters is the service content we actually sign. Some professional services they mention may not necessarily be included in the plan provided to us. For example, many so-called Google optimization service providers on the market today have most of their service plans unrelated to Google optimization, including social media account setup, social media operations, multiple minor languages, and various basic website functions that should have been available in the first place.
第三：切记不要头脑发热，只关注保证的关键词首页排名数量
Pitfall 3: Don't Get Overexcited and Focus Only on Guaranteed Keyword Rankings
没有任何一家服务商会保证特定关键词的排名位置。但有一种情况除外，即贵公司的某个产品关键词已经排名在第一页，且暂时没有强大的竞争对手。也许部分服务商可能会保证持续排名在第一页，但这与谷歌的排名逻辑相违背。
No service provider will guarantee the ranking position of specific keywords. There is only one exception: when your company's product keyword is already ranked on the first page and there are temporarily no strong competitors. Maybe some service providers may guarantee continuous ranking on the first page, but this goes against Google's ranking logic.
下一节：在有限的预算下，如何选择适合自己的线上推广渠道？
Next Section: How to choose the right online promotion channels with limited budget?
