外贸独立站推广指南：从域名购买到SEO优化的完整方案
一、域名与主机购买指南
1. Domain and Hosting Purchase Guide
最佳域名购买渠道：
Best Domain Purchase Channels:
推荐使用国际域名服务商如Godaddy或Namesilo，避免国内服务商的实名认证流程。外贸网站建议选择.com后缀，品牌名称要简短易记。
Recommended international domain registrars like Godaddy or Namesilo, avoiding domestic providers' real-name verification. Foreign trade sites should prefer .com domains with concise brand names.
二、主机选择建议
2. Hosting Selection Advice
共享主机(Shared Hosting)经济实惠，3年约1500元；独立主机(Dedicated Hosting)更稳定但价格较高。推荐Hostinger($4.99/月)。
Shared hosting is cost-effective (~1500RMB/3yrs); Dedicated hosting is more stable but expensive. Hostinger($4.99/month) is recommended.
三、WordPress建站流程
3. WordPress Setup Process
1. 域名解析：修改DNS或添加A记录
2. 安装WordPress
3. 选择轻量级主题(推荐Astra/Enfold)
4. 安装必备插件
1. Domain resolution: Modify DNS or add A record
2. Install WordPress
3. Choose lightweight themes (Astra/Enfold recommended)
4. Install essential plugins
四、关键词研究策略
4. Keyword Research Strategy
使用工具：Google Keyword Planner/SEMrush
筛选标准：
- 商业属性关键词
- 月搜索量≥100
- 竞争度适中
- 重视长尾词
Tools: Google Keyword Planner/SEMrush
Selection criteria:
- Commercial intent keywords
- Monthly searches ≥100
- Moderate competition
- Focus on long-tail keywords
五、网站架构设计
5. Website Structure Design
基本结构：首页/关于/产品/博客/联系我们
设计要点：
- 清晰的导航
- 充分留白
- 统一配色方案
Basic structure: Home/About/Products/Blog/Contact
Design principles:
- Clear navigation
- Adequate white space
- Consistent color scheme
六、SEO上线准备
6. SEO Launch Preparation
1. 完成robots.txt设置
2. 确保网站结构稳定
3. 避免频繁修改(防止进入沙盒)
4. 开始内容营销
1. Configure robots.txt
2. Ensure stable site structure
3. Avoid frequent changes (prevent sandbox)
4. Start content marketing
专业提示：外贸网站建设后6个月内保持稳定，频繁修改可能导致搜索引擎惩罚。
Pro Tip: Maintain stability for 6 months after launch, frequent changes may trigger search engine penalties.
