Facebook B2B推广防封指南:安全运营与SEO优化策略
Facebook B2B推广防封指南:安全运营与SEO优化策略
Facebook B2B Promotion Anti-Ban Guide: Safe Operation and SEO Optimization Strategies
为什么Facebook成为跨境电商推广首选?
Why is Facebook the first choice for cross-border e-commerce promotion?
基于庞大的用户数量和精准的投放机制,Facebook成了许多跨境电商投放广告时的首选。但随着Facebook审核的愈加严格,有不少主页被封。
With its massive user base and precise targeting mechanisms, Facebook has become the preferred platform for many cross-border e-commerce advertisers. However, as Facebook's review policies become increasingly strict, many pages face bans.
主页被封的三大核心原因
Three Core Reasons for Page Bans
01 主页评分过低
01 Low Page Rating
• 新主页(运营未满1年):评分低于2分禁止投放广告
• New pages (under 1 year): Ads prohibited if rating below 2
• 老主页(运营满1年):低于2分广告费变贵,低于1分暂停投放
• Established pages: Higher costs below 2, suspension below 1
02 违反平台政策
02 Policy Violations
• 主页信息造假 | Fake page information
• 违规素材文案 | Non-compliant content
• 违反仇恨言论政策 | Hate speech violations
03 资产关联风险
03 Asset Association Risks
• 多个主页相互关联 | Multiple page associations
• 使用被封IP登录 | Using banned IP addresses
SEO优化防封操作指南
SEO-Optimized Anti-Ban Guide
➊ 主页清理策略
➊ Page Cleanup Strategy
• 投放前删除所有旧贴文 | Delete all old posts before advertising
• 保留1个活跃主页,其他设为未发布状态 | Keep 1 active page, unpublish others
➋ 账户安全设置
➋ Account Security Settings
• 管理员使用真实身份 | Use real admin identities
• 避免主页绑定BM | Avoid binding pages to BM
➌ 内容优化建议
➌ Content Optimization Tips
• 避免相似素材重复发布 | Avoid duplicate content
• 确保外链可用且相关 | Ensure working, relevant links
• 优化物流和服务提升评分 | Improve ratings via better service
申诉渠道: Facebook申诉链接
Appeal Channel: Facebook Appeal Link
