国内顶尖外贸网站SEO推广工具与谷歌广告账户结构解析

国内顶尖外贸网站SEO推广工具与谷歌广告账户结构解析

Top Domestic SEO Promotion Tools for Foreign Trade Websites and Google Ads Account Structure Analysis

湖南谷歌竞价推广公司地址 | Hunan Google Ads Promotion Company Address

谷歌广告账户结构是怎样的？它对广告效果有何影响？
What is Google Ads account structure? How does it affect ad performance?

一、为何要重视账户结构 | 1. Why Account Structure Matters

在交流群中，大家经常讨论如何优化账户中的预算分配、出价策略、受众、关键字等以提高广告效果，但在这些优化之前，还有一个会影响账户整体效果的重要因素——广告账户结构。
In discussion groups, people often talk about optimizing budget allocation, bidding strategies, audiences, and keywords to improve ad performance. But before these optimizations, there's another crucial factor affecting overall account performance - the ad account structure.

高效的账户结构可以：
An efficient account structure can:

• 高效管理广告系列和预算，方便优化 | Efficiently manage campaigns and budgets for easier optimization
• 提高广告相关性和质量得分 | Improve ad relevance and quality score
• 提高广告投入产出比 | Increase advertising ROI (simply put: save unnecessary ad costs and earn more money)

二、谷歌广告账户结构 | 2. Google Ads Account Structure

谷歌广告账户结构分为三层：账号、广告系列、广告组，每层设置内容不同。
The Google Ads account structure has three levels: Account, Campaign, and Ad Group, each with different settings.

1. 账号 | Account Level

账号名称：自定义账号显示名称，不影响广告效果。
Account Name: Custom display name that doesn't affect ad performance.

结算资料：账号付款资料，如果是代理开户则由代理设置。
Billing Information: Payment details, set by the agent if opened through one.

币种：账户结算币种。
Currency: Account settlement currency.

时区：账户数据按照什么时区显示。
Time Zone: Time zone for displaying account data.

2. 广告系列 | Campaign Level

广告系列名称：给广告系列命名，对广告系列效果没影响。
Campaign Name: Names the campaign without affecting performance.

预算：广告系列每日预算。实际每天花费≤每日预算，每月实际花费≤30.4 每日预算。
Budget: Daily campaign budget. Actual daily spend ≤ daily budget, monthly spend ≤ 30.4 × daily budget.

出价策略：选择广告系列要使用的出价策略，很重要。
Bidding Strategy: Crucial selection of campaign bidding strategy.

3. 广告组 | Ad Group Level

关键字：用户搜索哪些词时展示我们的广告。关键字有完全匹配、词组匹配、广泛匹配。
Keywords: Determine when our ads show based on user searches (exact match, phrase match, broad match).

广告：触发广告时，广告展示什么内容。
Ads: Content displayed when ads are triggered.

三、如何设置自己账户的结构 | 3. How to Structure Your Account

了解了谷歌广告后台的账户结构后，接下来思考如何设计我们自己账户的结构。首先需要明确的是，账户结构没有对错，只是不同的设计方式。
After understanding Google Ads account structure, consider how to design your own. First, note there's no right or wrong structure, just different approaches.

比较常用的账户结构：
Common account structures:

1. 按照产品分类设计账户结构 | Product-Based Structure

这种分类方法可以按照网站导航设计广告系列和广告组。
This approach organizes campaigns and ad groups according to website navigation.

2. 按照地理位置设计账户结构 | Location-Based Structure

这种分类方法适用于针对不同市场，有不同的主推产品或预算的情况。
Suitable when different markets have different featured products or budgets.