如何做好外贸谷歌推广？乐天(Rakuten)客户最多的竞价策略解析
外贸推广新手的常见误解 | Common Misconceptions About Google Ads for Beginners
对于大部分B2B外贸从业者来说，网站推广往往是最薄弱的环节。许多新手因为不了解而被各种"快速见效"的建站公司所欺骗。今天我们就通过实际案例来解析外贸谷歌推广的真相。
For most B2B foreign trade practitioners, website promotion is often the weakest link. Many beginners are deceived by various "quick results" website building companies due to lack of knowledge. Today we will analyze the truth about Google Ads for foreign trade through actual cases.
误解一：谷歌广告就是烧钱 | Misconception 1: Google Ads is just burning money
实际上，B2B的广告成本通常不到B2C的一半。B2B面对的是专业采购商，客户群集中，关键词竞争较小。我们有个案例：一个月花费3260元获得17个有效询盘，单个成本191元，其中已有一个挪威客户下单。
In fact, B2B advertising costs are usually less than half of B2C. B2B targets professional buyers with concentrated customer base and less keyword competition. Our case study: spent 3260 yuan in one month to get 17 valid inquiries, single cost 191 yuan, including one order from a Norwegian customer.
误解二：谷歌广告投放太复杂 | Misconception 2: Google Ads is too complicated
其实投放逻辑很简单：1)关键词筛选；2)受众定位；3)广告系列设置；4)广告组分类；5)广告文案编写。很多代理公司收取高额开户费，其实完全可以自学完成。
The logic is actually simple: 1) Keyword screening; 2) Audience targeting; 3) Campaign settings; 4) Ad group classification; 5) Ad copy writing. Many agencies charge high account opening fees, but you can actually learn it yourself.
误解三：数据分析太困难 | Misconception 3: Data analysis is too difficult
对于B2B来说，流量相对较少，分析更简单。只需掌握基本维度：跳出率、停留时间、流量来源等。建议学习Google Analytics的基础知识。
For B2B, the traffic is relatively small and the analysis is simpler. Just master the basic dimensions: bounce rate, dwell time, traffic sources, etc. It is recommended to learn the basics of Google Analytics.
乐天(Rakuten)的成功经验 | Rakuten's Success Experience
作为客户最多的平台之一，乐天的成功在于：1)精准的关键词定位；2)优化的广告文案；3)持续的数据分析；4)合理的预算分配。这些经验都值得外贸企业借鉴。
As one of the platforms with the most customers, Rakuten's success lies in: 1) Accurate keyword positioning; 2) Optimized ad copy; 3) Continuous data analysis; 4) Reasonable budget allocation. These experiences are worth learning from for foreign trade companies.
给外贸新手的建议 | Suggestions for Beginners
1) 从小预算开始测试；2) 专注长尾关键词；3) 优化着陆页体验；4) 持续跟踪转化数据；5) 不断优化广告文案。
1) Start testing with small budgets; 2) Focus on long-tail keywords; 3) Optimize landing page experience; 4) Continuously track conversion data; 5) Constantly optimize ad copy.
