亚马逊Listing终极优化指南（2）：产品描述、后台关键词与视频优化
四、产品描述（Product Description）
4. Product Description
产品描述是埋设关键词的重要区域，也是详细介绍产品功能和细节的部分。位于listing页面中部，对标题和五行特性起到补充作用。
Product description serves as a crucial area for keyword placement and detailed product feature explanation. Located in the middle of the listing page, it complements the title and bullet points.
1. 未品牌备案店铺
1. Non-Brand Registered Stores
未进行品牌备案的店铺无法使用A+页面功能，只能用纯文字展示产品描述。这种方式的展示效果有限，在快消费时代，长篇文字容易被忽略。
Stores without brand registration cannot use A+ content and are limited to text-only product descriptions. This format has limited visual impact, and lengthy text is often overlooked in today's fast-paced consumption era.
2. 品牌备案店铺
2. Brand Registered Stores
品牌备案店铺可使用图文并茂的A+页面。数据显示，使用A+页面的产品转化率能提升约5%。亚马逊提供多种模板，无需专业设计经验即可创建精美页面。
Brand registered stores can utilize visually rich A+ content. Data shows products with A+ content achieve about 5% higher conversion rates. Amazon provides various templates allowing sellers to create professional-looking pages without design expertise.
五、后台关键词（Search Terms）
5. Backend Keywords (Search Terms)
Search Term是只有A9算法可见的隐性关键词区域。2018年8月后，亚马逊将其缩减为单行250字符限制。虽然权重较低，但仍可用于放置无法嵌入其他部分的关键词。
Search Terms are hidden keywords only visible to Amazon's A9 algorithm. After August 2018, Amazon reduced it to a single line with 250-character limit. Though with lower weight, it's still useful for keywords that can't fit elsewhere.
六、视频（Video）
6. Video Content
视频展示位置包括主图视频和listing中部的Related Videos模块。视频能更直观展示产品，特别是技术复杂产品。卖家可自行拍摄或找专业服务商制作。
Video placement includes main image video and Related Videos section. Videos provide more intuitive product demonstration, especially for technical products. Sellers can self-shoot or hire professional videographers.
注：主图视频上传渠道已变更，目前需通过招商经理或VC账号上传。
Note: Main image video upload channel has changed, currently requiring Amazon rep or VC account.
