国产轮胎海外热销VS国内冷遇：中国制造如何突破信任壁垒？
中国轮胎产业正在全球市场书写着令人瞩目的"逆袭传奇"。面对西方国家的反倾销壁垒，中国轮胎企业不仅没有被击退，反而实现了出口量和市场份额的双增长。
Chinese tire industry is writing an impressive "comeback story" in the global market. Facing anti-dumping barriers from Western countries, Chinese tire companies have not only resisted but achieved double growth in export volume and market share.
一、海外市场的中国轮胎热潮 | Chinese Tire Boom in Overseas Markets
根据米其林年度报告，2022年全球轮胎总销量17.5亿条，中国出口轮胎达2.9亿条，占比16%。这一数字展示了中国在全球轮胎产业中的重要地位。
According to the Michelin Annual Report, global tire sales reached 1.75 billion in 2022, with China exporting 290 million tires, accounting for 16%. This figure demonstrates China's important position in the global tire industry.
二、国内市场的信任危机 | Trust Crisis in Domestic Market
尽管性能测试显示国产轮胎在耐热、耐寒及制动性能上优于外国品牌，但外资品牌仍占据中国乘用车轮胎市场70%的份额。这种"墙内开花墙外香"的现象值得深思。
Although performance tests show that domestic tires outperform foreign brands in heat resistance, cold resistance and braking performance, foreign brands still account for 70% of China's passenger car tire market. This phenomenon of "fragrant outside the wall" deserves deep consideration.
三、国产轮胎的崛起之路 | The Rise of Chinese Tires
中国轮胎企业正通过技术创新和品牌建设实现突破。2022年，赛轮轮胎和玲珑轮胎的研发投入均达数亿元，同时积极寻求与国际汽车制造商的合作。
Chinese tire companies are making breakthroughs through technological innovation and brand building. In 2022, Sailun Tire and Linglong Tire each invested hundreds of millions in R&D, while actively seeking cooperation with international automakers.
未来展望：随着质量提升和品牌影响力增强，国产轮胎有望在国内市场复制海外成功。中国轮胎企业的市场份额已从2002年的5%增长至2019年的17%，这一趋势仍在继续。
Future Outlook: With quality improvement and enhanced brand influence, domestic tires are expected to replicate overseas success in the domestic market. The market share of Chinese tire companies has grown from 5% in 2002 to 17% in 2019, and this trend continues.
