谷歌推广费用解析：点击付费模式与年度预算指南

谷歌推广费用解析：点击付费模式与年度预算指南

Google Ads Cost Analysis: Pay-Per-Click Model and Annual Budget Guide

引言/Introduction:

谷歌推广采用点击计费模式，只有当广告被点击时才会产生费用，且您每月或每年的谷歌推广费用并非固定，这取决于您的广告预算。

Google Ads operates on a pay-per-click (PPC) model where you're only charged when someone clicks your ad. Your monthly or annual Google advertising costs aren't fixed - they depend entirely on your ad budget.

1. 按点击付费模式/Pay-Per-Click Model

谷歌推广按照点击次数计费，广告每被点击一次，系统就会扣除一次相应的费用。您需要在后台预先充值一定金额，随后根据点击次数从充值金额中扣除费用。

Google Ads charges per click - each time your ad gets clicked, the system deducts the corresponding cost. You need to prepay a certain amount in your account, which will be deducted based on actual clicks.

2. 最低充值要求/Minimum Deposit

谷歌推广账户的充值，理论上100元即可起步，上不封顶。不过，代理商通常会建议您多充值一些，这样做的主要目的是为了方便（避免每天都需要充值）。

The minimum deposit for a Google Ads account starts at just 100 RMB with no upper limit. However, agencies typically recommend depositing more to avoid the hassle of daily top-ups.

3. 年度预算解析/Annual Budget Analysis

您可以在谷歌后台设置每日消费上限，例如，如果您的每日预算仅为100元，那么一年的花费将不会超过100×365=36500元。根据经验，大多数谷歌推广客户在谷歌的年消费大致在几万到几十万不等。

You can set daily spending limits in Google Ads. For example, with a 100 RMB daily budget, your annual cost won't exceed 36,500 RMB. Typically, most advertisers spend between tens of thousands to hundreds of thousands RMB annually.

4. 代理商费用/Agency Costs

如果您选择代理商来协助您进行谷歌推广，那么除了点击费用外，您还需要支付开户费和服务费。一般来说，开户费为1000元（一次性），而服务费则是按照点击费用的一定比例收取，不少代理商的收取比例为30%。

When working with agencies, you'll pay additional setup and service fees (typically 1,000 RMB one-time setup plus 30% of ad spend as service fee) on top of your click costs.

示例/Example: 16,600 RMB = 12,000 RMB ad spend + 1,000 RMB setup fee + 3,600 RMB service fee