精准的罗湖SEO外贸网站推广与谷歌竞价推广账户搭建
TikTok Shop美区跨境业务迎来重大利好，平台近期密集推出多项扶持政策，助力卖家实现旺季GMV三倍增长。从6月的"亿元俱乐部"专项政策到7月的"百万英镑俱乐部"计划，再到最新的"美区跨境新商启航计划"，TikTok Shop正通过真金白银的补贴和资源倾斜为卖家创造增长机会。
TikTok Shop U.S. Cross-border Business Welcomes Major Benefits, with the platform recently launching multiple support policies to help sellers achieve 3x GMV growth during peak season. From June's "Billion Yuan Club" special policy to July's "Million Pound Club" plan, and the latest "U.S. Cross-border New Merchant Launch Program", TikTok Shop is creating growth opportunities for sellers through substantial subsidies and resource allocation.
美区业务爆发式增长
Explosive Growth in U.S. Market
自去年9月推出美区自运营模式以来，TikTok Shop已吸引众多亿级卖家入驻。2024年夏季大促期间，平台单日GMV峰值超越去年黑五记录，并出现首个单场百万美金直播间。泡泡玛特成为首个自播单场突破10万美金的出海品牌。
Since launching the U.S. self-operation model in September last year, TikTok Shop has attracted many top sellers with billion-level sales. During the 2024 summer promotion, the platform's single-day GMV peak surpassed last year's Black Friday record, and saw its first single livestream session exceeding $1 million. Pop Mart became the first overseas brand to break the $100,000 mark in a single self-hosted livestream.
三倍增长策略解析
Analysis of 3x Growth Strategy
平台推出的旺季经营策略聚焦三个维度：
- 卖好货：提供货补+投流专项激励，入选"Today's Deal"频道
- 建品牌：对接千万粉达人资源，扶持自制内容
- 新高地：升级亿元俱乐部政策，提供佣金减免等支持
The peak season strategy focuses on three dimensions:
- Sell Quality Products: Provide product subsidies + ad incentives, selection for "Today's Deal" channel
- Build Brands: Connect with influencers with millions of followers, support self-produced content
- New Heights: Upgrade Billion Yuan Club policy with commission reductions
成功案例分享
Success Case Studies
小家电品牌Euhomy通过自制内容实现日销千单突破，其自制短视频转化成本已低于达人合作内容。智能健身品牌Merach入驻半年实现日均GMV四倍增长。
Small appliance brand Euhomy achieved a breakthrough of 1,000 daily orders through self-produced content, with its self-made short videos now having lower conversion costs than influencer collaborations. Fitness equipment brand Merach achieved 4x growth in daily average GMV within six months of joining.
旺季已至，TikTok Shop美区市场增长预期明确。对于寻求外贸增长的卖家而言，现在正是布局TikTok Shop美区业务的最佳时机。
Peak season has arrived, with clear growth expectations for TikTok Shop's U.S. market. For sellers seeking foreign trade growth, now is the optimal time to establish presence on TikTok Shop's U.S. platform.
