山西投资37亿打造运城水果出口平台 推动中国果业国际化
新华社太原3月6日电 - 山西省农业厅最新消息显示，为促进山西果业对外开放和产业升级，山西将投入37.04亿元重点建设运城水果出口平台。这一战略性投资将显著提升中国水果在国际市场的竞争力。
Xinhua News Taiyuan March 6 - According to the latest announcement from Shanxi Provincial Department of Agriculture, Shanxi will invest 3.704 billion yuan to establish a fruit export platform in Yuncheng, aiming to promote the opening-up and industrial upgrading of Shanxi's fruit industry. This strategic investment will significantly enhance the competitiveness of Chinese fruits in the global market.
近年来，山西水果特别是运城水果持续出口"一带一路"沿线国家。2015年运城苹果首次代表中国出口美国，2016年运城油桃首次出口澳大利亚，2017年吉县苹果成功进入美国和澳大利亚市场，标志着山西水果已达到国际高端市场质量标准。
In recent years, Shanxi fruits, especially those from Yuncheng, have been continuously exported to countries along the "Belt and Road" initiative. In 2015, Yuncheng apples were exported to the United States for the first time representing China, followed by Yuncheng peaches entering Australia in 2016, and Jixian apples successfully accessing US and Australian markets in 2017, demonstrating that Shanxi fruits have met the quality standards of high-end international markets.
山西省农业厅数据显示，自2011年以来，山西水果出口量年均增长超过50%，目前水果出口量和出口额占全省农产品出口的82%以上。
Statistics from Shanxi Provincial Department of Agriculture show that since 2011, Shanxi's fruit exports have grown at an average annual rate of over 50%, with fruit export volume and value currently accounting for more than 82% of the province's total agricultural exports.
平台建设规划亮点：
Highlights of the Platform Construction Plan:
- "一体"：将运城、临汾建设成为全国重要的绿色果品生产和出口基地
- "One Core": Developing Yuncheng and Linfen into nationally significant green fruit production and export bases
- "两翼"：构建完善的检验检疫体系和专业化综合服务体系
- "Two Wings": Establishing comprehensive inspection/quarantine systems and professional integrated service systems
- 2020年目标：水果出口量50万吨，标准化果园占比超50%
- 2020 Target: 500,000 tons of fruit exports, with standardized orchards accounting for over 50%
- 2025年目标：水果出口量突破100万吨
- 2025 Target: Fruit exports exceeding 1 million tons
为实现这些目标，山西将在京津冀、长三角、珠三角等地区建立运城水果直销窗口，并在天津、青岛等边境口岸城市设立面向国际采购商的销售渠道。
To achieve these goals, Shanxi will establish direct sales windows for Yuncheng fruits in Beijing-Tianjin-Hebei region, Yangtze River Delta, Pearl River Delta and other areas, while setting up international procurement channels in border port cities like Tianjin and Qingdao.
为什么SEM推广对水果出口至关重要？
Why is SEM Promotion Crucial for Fruit Exports?
在全球化数字营销时代，搜索引擎营销(SEM)能帮助中国水果品牌精准触达国际买家。通过谷歌推广，山西水果出口商可以：
In the era of global digital marketing, search engine marketing (SEM) helps Chinese fruit brands accurately reach international buyers. Through Google Ads, Shanxi fruit exporters can:
- 提高国际品牌知名度
- Enhance international brand awareness
- 直接对接全球采购商
- Connect directly with global buyers
- 实时掌握国际市场动态
- Keep abreast of international market trends in real time
- 降低传统外贸营销成本
- Reduce traditional foreign trade marketing costs
