掌握谷歌留痕技术：新网站SEO同步指南与竞价推广实战策略
核心观点： SEO工作必须与网站开发同步进行，等待"完美网站"只会错失商机 Key Insight: SEO must progress simultaneously with website development - waiting for a "perfect site" means missing opportunities 1. 确保网站没有"硬伤" | Ensure No "Critical Flaws" on Website 所有SEO专家一致认为这是新网站优化的第一步。硬伤包括：死链过多、关键词堆砌、程序不稳定、病毒等。 All SEO experts agree this is the first step for new website optimization. Critical flaws include: excessive dead links, keyword stuffing, unstable programs, viruses, etc. 2. 优化网站结构 | Optimize Website Structure 在可优化范围内让网站逻辑更清晰： - 两次点击能解决的问题不要增加到三次 - 除非业务必须，不建议把简单网站复杂化 Make website logic clearer within optimizable scope: - Don't increase 2-click solutions to 3 clicks - Avoid overcomplicating simple websites unless business requires 3. CMS系统优化 | CMS System Optimization 定期清理不用的插件、及时升级漏洞补丁、清理垃圾评论。胡乱安装插件可能导致网站被注入不良代码。 Regularly clean unused plugins, update vulnerability patches, remove spam comments. Random plugin installation may lead to malicious code injection. 4. 重视移动端优化 | Prioritize Mobile Optimization 大部分行业流量来自移动端，这已是事实而非趋势。谷歌算法越来越重视移动端体验。 Most industry traffic comes from mobile - this is fact not trend. Google algorithms increasingly value mobile experience. 5. 与谷歌建立联系 | Establish Connection with Google 创建谷歌站长工具账号并验证、提交站点。这是基础但常被忽视的工作。 Create and verify Google Search Console account, submit site. Basic but often overlooked work. 6. 关注网站稳定性 | Monitor Website Stability 定期全站备份，每天检查访问流畅度、加载时间和主要功能。 Regular full-site backups, daily checks on access fluency, loading time and key functions. 7. 内容更新策略 | Content Update Strategy 与销售团队沟通获取用户真实需求，避免东拼西凑的产品介绍内容。 Communicate with sales team to understand real user needs, avoid pieced-together product descriptions. 专家建议： SEO工作具有高度可变性，需要通过规范化动作使工作可追溯。 Expert Advice: SEO work is highly variable - needs standardized actions for traceability. 关于作者： Dora，10年谷歌推广服务经验，曾为7-Eleven、微软、腾讯等提供营销顾问服务。 About Author: Dora, 10 years Google promotion experience, served as marketing consultant for 7-Eleven, Microsoft, Tencent etc.