谷歌留痕技术：Shopify增强型转化精准追踪订单数据
随着欧美地区隐私政策日益严格，独立站运营者面临客户cookie获取难题。谷歌留痕技术中的增强型转化功能可有效解决数据漏记问题，避免因转化记录不全导致的业绩低估。
With increasingly strict privacy policies in Europe and America, independent site operators face challenges in obtaining customer cookies. The enhanced conversions feature in Google marking technology effectively addresses data omission issues, preventing performance underestimation due to incomplete conversion records.
对比增强型转化与普通转化，半年内漏记123个订单，漏记率接近18%。通过谷歌留痕技术实现精准数据追踪，确保营销投入回报准确评估。
Comparing enhanced conversions with regular conversions, 123 orders were missed in six months, with an omission rate of nearly 18%. Using Google marking technology enables precise data tracking, ensuring accurate evaluation of marketing ROI.
准备工作：确保网站正常检测GA4与GTM代码，避免重复安装。Shopify需设置货到付款测试订单。
Prerequisites: Ensure proper detection of GA4 and GTM codes on the website, avoiding duplicate installations. Set up cash-on-delivery test orders in Shopify.
1. Ads设置：通过谷歌留痕技术新建转化动作，配置增强型转化参数。
1. Ads Setup: Create new conversion actions using Google marking technology, configuring enhanced conversion parameters.
2. GTM配置：设置转化链接器，完善谷歌留痕技术的数据传输通道。
2. GTM Configuration: Set up conversion linkers to optimize data transmission channels for Google marking technology.
3. Shopify集成：在订单状态页面添加自定义脚本，激活谷歌留痕技术的增强转化功能。
3. Shopify Integration: Add custom scripts to the order status page to activate enhanced conversion features of Google marking technology.
4. 代码验证：通过测试订单验证谷歌留痕技术实施效果，确保数据准确捕获。
4. Code Verification: Validate implementation of Google marking technology through test orders, ensuring accurate data capture.
5. 转化检查：确认Ads界面显示“最近无转化”，表明谷歌留痕技术已成功部署。
5. Conversion Check: Confirm "No recent conversions" display in Ads interface, indicating successful deployment of Google marking technology.
通过这五个步骤的系统实施，谷歌留痕技术可帮助商家精准记录每笔交易，最大化广告转化价值，提升独立站运营效率。
Through systematic implementation of these five steps, Google marking technology helps merchants accurately record every transaction, maximizing advertising conversion value and improving independent site operation efficiency.
