专业深圳SEO海外推广：如何开通谷歌竞价推广及泛娱乐社交APP出海策略
活动回顾丨掘金海外：探寻泛娱乐社交APP出海新风口
Event Recap丨Exploring New Opportunities for Entertainment Social APPs Going Global
3月中旬，Flat Ads携手声网、XMP在广州成功举办"泛娱乐社交APP出海新风口——广州站"主题线下沙龙活动。多位行业大咖与泛娱乐社交APP赛道的伙伴汇聚一堂，共同探讨出海战略。
In mid-March, Flat Ads partnered with Agora and XMP to host the "New Opportunities for Entertainment Social APPs Going Global - Guangzhou Station" offline salon event. Industry experts and professionals in the entertainment social APP field gathered to discuss globalization strategies.
泛娱乐社交APP海外获客新路径
New User Acquisition Strategies for Entertainment Social APPs Overseas
Flat Ads市场VP王若策详细剖析了泛娱乐社交APP海外获客的新路径。他指出，随着国内市场的逐渐饱和，出海成为众多互联网企业的必然选择。
Wang Ruoce, VP of Marketing at Flat Ads, analyzed new user acquisition strategies for entertainment social APPs overseas. He pointed out that as the domestic market becomes saturated, going global has become an inevitable choice for many internet companies.
重点市场洞察：
Key Market Insights:
- 东南亚和中东市场因人口红利、年轻化用户结构成为重点区域
- Southeast Asia and Middle East markets are key regions due to demographic dividends and young user base
- 文化差异导致需求多样化，需要差异化上线策略
- Cultural differences lead to diversified needs, requiring differentiated launch strategies
- 买量成本上升，需优化精准投放和用户体验
- Rising user acquisition costs require optimized targeting and user experience
AI+RTC音视频社交出海新动力
AI+RTC: New Driving Force for Audio-Video Social Apps Going Global
声网娱乐视频产品负责人陈际陶指出，中东和拉美地区成为出海社交新热点。声网提供一站式解决方案解决实时社交的画质、音质和流畅度问题。
Chen Jitao, Product Director of Agora Entertainment Video, noted that the Middle East and Latin America have become new hotspots for social apps. Agora provides one-stop solutions for real-time social experiences with optimized video/audio quality.
技术亮点：
Technical Highlights:
- 大幅缩短跨区域出图时长，提升付费体验
- Significantly reduced cross-region image loading time to improve payment experience
- 利用AIGC技术创建虚拟形象，解决主播资源不足
- Using AIGC technology to create virtual hosts, solving shortage of real hosts
- AI提升礼物打赏效率和视频特效
- AI enhances gifting efficiency and video effects
高效买量工作流打造
Building Efficient User Acquisition Workflow
XMP资深产品运营专家屈俊星分享了社交应用买量的关键策略：
Qu Junxing, Senior Product Operation Expert at XMP, shared key strategies for social app user acquisition:
核心要素：
Core Elements:
- 多渠道拓量与ROI导向的细分人群定位
- Multi-channel expansion and ROI-oriented audience segmentation
- 创意素材高效迭代与智能化管理
- Efficient creative iteration and intelligent management
- 7x24小时智能托管投放
- 7x24 intelligent managed advertising
关于Flat Ads：
About Flat Ads:
拥有7亿独家开发者流量，是Appsflyer广告平台综合表现非游榜全球Top级流量媒体，被评为2023年度全球化营销推广平台。
With 700 million exclusive developer traffic, Flat Ads is a top global non-gaming traffic media on Appsflyer, awarded as the 2023 Global Marketing Platform of the Year.
