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外贸成功的关键要素 | Key Factors for Successful Foreign Trade 从事外贸行业需要掌握市场调研、国际贸易规则、跨境支付、物流管理等核心知识。其中,数字营销能力尤为关键,特别是谷歌竞价

外贸必备知识:如何开通谷歌竞价推广及聚酯切片出口案例分析

外贸成功的关键要素 | Key Factors for Successful Foreign Trade

从事外贸行业需要掌握市场调研、国际贸易规则、跨境支付、物流管理等核心知识。其中,数字营销能力尤为关键,特别是谷歌竞价推广(Google Ads)的运用。

To succeed in foreign trade, professionals need to master market research, international trade rules, cross-border payments, and logistics management. Among these, digital marketing skills, especially the use of Google Ads, are particularly crucial.

如何开通谷歌竞价推广 | How to Set Up Google Ads

1. 创建Google Ads账户
2. 设置营销目标(品牌曝光/网站流量/转化等)
3. 选择关键词和投放地区
4. 设置每日预算
5. 制作优质广告文案
6. 持续优化广告效果

1. Create a Google Ads account
2. Set marketing objectives (brand awareness/website traffic/conversions etc.)
3. Select keywords and target regions
4. Set daily budget
5. Create compelling ad copies
6. Continuously optimize ad performance

成功案例:1万吨聚酯切片出口乌兹别克斯坦 | Success Story: 10,000 Tons PET Chips Exported to Uzbekistan

新疆逸普新材料有限公司近期与乌兹别克斯坦ACF公司签订了1万吨聚酯切片的年度订单,首批货物已通过巴克图口岸发运。这是该公司继4月份向哈萨克斯坦出口330吨瓶级聚酯切片后的又一国际订单。

Xinjiang Yipu New Materials Co., Ltd. recently signed an annual order for 10,000 tons of PET chips with Uzbekistan's ACF Company, with the first batch shipped through the Bakhtu Port. This marks another international order following April's export of 330 tons of bottle-grade PET chips to Kazakhstan.

企业优势与市场前景 | Corporate Advantages and Market Prospects

逸普新材料投资20亿元建设的年产72万吨环保型聚酯项目已部分投产,其柔性化多功能聚酯装置可根据市场需求生产不同种类的聚酯产品。产品广泛应用于食品包装、纺织服装、薄膜等多个领域。

Yipu New Materials' 2 billion yuan investment in a 720,000-ton annual capacity eco-friendly PET project has begun partial operation. Its flexible multi-functional PET production line can manufacture various PET products according to market demand, with applications spanning food packaging, textiles, films and more.

公司计划今年实现10亿元销售额,并看好中亚市场发展潜力。克拉玛依的区位优势为其提供了拓展中西部及中亚市场的便利条件。

The company aims for 1 billion yuan in sales this year and sees strong potential in Central Asian markets. Karamay's geographical advantages provide convenient access to markets in central-western China and Central Asia.

外贸必备知识:如何开通谷歌竞价推广及聚酯切片出口案例分析