为什么TikTok成为跨境电商新宠？深度解析TikTok电商运营模式
TikTok电商发展势头强劲，已成为不可忽视的电商平台。其庞大的用户群体和高活跃度使其具有巨大潜力。
TikTok's e-commerce business is growing rapidly and has become an e-commerce platform that cannot be ignored. Its huge user base and high activity give it great potential.
TikTok电商主要采用内容带货模式，通过短视频和直播吸引用户并推动销售，凭借独特的社交属性和内容优势保持竞争领先地位。
TikTok e-commerce mainly adopts the content-driven sales model, attracting users and driving sales through short videos and live broadcasts, maintaining a competitive leading position with its unique social attributes and content advantages.
TikTok还推出全托管模式，旨在快速引入新品类和白牌商品，助力新市场扩张。
TikTok has also launched a fully hosted model, aiming to quickly introduce new categories and white-label products to help expand new markets.
TikTok电商市场分布
TikTok E-commerce Market Distribution
TikTok电商业务在东南亚市场占据主导地位，GMV占比超过90%。同时，TikTok积极扩张欧美市场，并计划进一步拓展欧洲及南美等市场。
TikTok's e-commerce business dominates the Southeast Asian market, accounting for more than 90% of GMV. At the same time, TikTok is actively expanding into European and American markets and plans to further expand into markets such as Europe and South America.
TikTok与TikTok Shop的区别
The Difference Between TikTok and TikTok Shop
TikTok账号类似于国内的抖音，用于上传视频和刷视频。一个TikTok账号只能绑定一个小店。
A TikTok account is similar to Douyin in China, used to upload and browse videos. One TikTok account can only be bound to one small store.
而TikTok Shop可以理解为我们的抖店，用于上传产品或带货。它不仅可以绑定一个官方达人，升级为招商经理账号后，还可以再绑定四个达人渠道账号。
TikTok Shop can be understood as our Dou store, used to upload products or bring goods. It can not only bind one official influencer, but after upgrading to a merchant manager account, it can also bind four influencer channel accounts.
TikTok店铺主要模式
Main Models of TikTok Stores
跨境店：TikTok跨境店支持使用国内（大陆或香港）卖家的营业执照申请入驻，支持从国内发货。
Cross-border stores: TikTok cross-border stores support domestic (mainland or Hong Kong) sellers to apply for entry with business licenses and support shipping from China.
本土店：分为纯美本土店和华人Accu店。纯美本土店要求美国本土发货，华人Accu店则要求亚马逊店铺年GMV不低于200万美金。
Local stores: Divided into pure American local stores and Chinese Accu stores. Pure American local stores require local shipping in the US, while Chinese Accu stores require Amazon store annual GMV of no less than $2 million.
全托管：适合有供应链资源的商家，商家只需专注提供货品和商品信息，平台负责选款上架和物流配送。
Fully hosted: Suitable for merchants with supply chain resources. Merchants only need to focus on providing goods and product information, while the platform is responsible for selecting products and logistics distribution.
半闭环：TikTok Shop美国和英国半闭环已于2023年9月下线，但即将在8个发达国家重新上线。
Semi-closed loop: TikTok Shop's semi-closed loop in the US and UK was discontinued in September 2023, but will soon be relaunched in 8 developed countries.
总的来说，TikTok在电商领域发展前景广阔，具有巨大市场潜力。随着用户基础扩大和电商业务深化，TikTok有望成为未来电商领域的重要力量。
In general, TikTok has broad development prospects in the field of e-commerce and has huge market potential. With the expansion of its user base and the deepening of its e-commerce business, TikTok is expected to become an important force in the future e-commerce field.
