Google推广过年期间要不要暂停？尾货行业获客全攻略

Google推广过年期间要不要暂停？尾货行业获客全攻略

Should You Pause Google Ads During Chinese New Year? Ultimate Customer Acquisition Guide for Overstock Businesses

春节将至，许多商家都在思考：Google推广活动是否需要暂停？特别是做尾货生意的商家更关心如何在这个特殊时期找到精准客户。

As Chinese New Year approaches, many businesses are wondering: should they pause their Google Ads campaigns? Overstock businesses in particular are concerned about finding targeted customers during this special period.

针对尾货行业的获客难题，我们为您整理了三套行之有效的解决方案：

For the customer acquisition challenges in the overstock industry, we've compiled three proven solutions for you:

1. 线下地推活动
选择人流量大的商场等场所，通过派发传单、扫码送礼等活动让潜在客户了解店铺信息。只有先让更多人知道您的存在，才能逐步建立客户群。

1. Offline Promotion Activities
Choose high-traffic locations like shopping malls, distribute flyers and organize QR code scanning activities to let potential customers know about your store. Only by making your presence known can you gradually build a customer base.

2. 发展回头客体系
俗话说"一回生二回熟"，当客户完成购买后，可以主动添加微信好友。有新款尾货到店时及时通知老客户，将每位顾客都发展为长期客户。

2. Develop a Repeat Customer System
As the saying goes "First time strangers, second time friends". After a purchase, proactively add customers on WeChat. Notify regular customers when new overstock arrives, turning each customer into a long-term client.

3. 线上销售渠道
在当今网络时代，线上购物已成为主流。通过Google推广等数字营销手段，可以精准触达潜在客户，特别是配合春节促销活动效果更佳。

3. Online Sales Channels
In today's digital age, online shopping has become mainstream. Through digital marketing methods like Google Ads, you can accurately reach potential customers, especially when combined with Chinese New Year promotions.

专业建议：春节期间不必完全停止Google推广，可以适当调整预算和投放策略，抓住节日消费高峰。

Professional Advice: You don't need to completely stop Google Ads during Chinese New Year. Adjust your budget and strategy appropriately to capture the holiday spending peak.