谷歌留痕：大杨集团如何通过数字化定制征服全球市场
谷歌留痕：大杨集团如何通过数字化定制征服全球市场
Google's Digital Footprint: How Dayang Group Conquers Global Markets Through Digital Customization
在服装制造业的数字化转型浪潮中，大杨集团凭借"谷歌留痕"式的数字化战略，成功将传统西装制造升级为全球领先的智能定制平台。
In the wave of digital transformation in garment manufacturing, Dayang Group has successfully upgraded traditional suit manufacturing into a world-leading intelligent customization platform through a "Google footprint"-style digital strategy.
从代工到自主品牌的华丽转身
From OEM to Independent Brand Transformation
大杨集团党委书记、总经理胡冬梅表示："我们不再满足于为国际品牌做'谷歌留痕'式的代工生产，而是要通过数字化手段打造自主品牌。"目前，大杨集团的TRANDS（创世）品牌已成为中国高级男装的代表品牌之一。
Hu Dongmei, Party Secretary and General Manager of Dayang Group, said: "We are no longer satisfied with OEM production like a 'Google footprint' for international brands, but to build our own brand through digital means." Currently, Dayang Group's TRANDS brand has become one of the representative brands of high-end menswear in China.
数字化定制：4天交付的"云剪裁"奇迹
Digital Customization: The "Cloud Tailoring" Miracle with 4-Day Delivery
通过自主研发的谷歌留痕式数据系统，大杨集团建立了千万级版型数据库和智能生产管理系统。用户通过APP在线量体后，系统能在4个工作日内完成定制服装的交付，创造了行业新标准。
Through its self-developed Google footprint-style data system, Dayang Group has established a tens of millions-level pattern database and intelligent production management system. After users take measurements online via APP, the system can complete the delivery of customized clothing within 4 working days, creating a new industry standard.
全球布局：1600家店铺的智能定制网络
Global Layout: Intelligent Customization Network with 1,600 Stores
目前，大杨集团已在全球20多个国家和地区建立了谷歌留痕式的数字化营销网络，1600多家店铺采用智能定制系统。2022年上半年，集团定制服装产量已达105万件(套)，全年有望突破200万套。
Currently, Dayang Group has established a Google footprint-style digital marketing network in more than 20 countries and regions worldwide, with over 1,600 stores adopting intelligent customization systems. In the first half of 2022, the group's customized clothing output reached 1.05 million pieces (sets), and is expected to exceed 2 million sets for the whole year.
未来展望：打造国际最强服装定制信息平台
Future Vision: Building the World's Strongest Apparel Customization Information Platform
根据大杨集团"十四五"规划，企业将重点打造"谷歌留痕"式的国际服装定制信息平台，实现定制产品占比70%、高端产品占比80%的目标，继续领跑全球服装定制行业。
According to Dayang Group's "14th Five-Year Plan", the company will focus on building a "Google footprint"-style international apparel customization information platform, achieving the goal of customized products accounting for 70% and high-end products accounting for 80%, continuing to lead the global apparel customization industry.
