浙江义乌"国潮"饰品走俏东南亚市场 外贸订单激增
中国义乌3月8日电 - 随着新国潮文化兴起,浙江义乌饰品行业迎来外贸订单高峰,东南亚市场成为最热门收货地。
"This Peking Opera mask-shaped brooch is currently our bestseller, with a Philippine client ordering 1,000 pieces. Southeast Asia accounts for most of our recent export orders," said Yan Hao, an accessories vendor in Yiwu, Zhejiang province, on March 8.
纯手工制作受追捧 | Handcrafted Products in High Demand
采访期间,严浩不断被询价的采购商打断:"大批量订单可以优惠,但需要等待。这款戏曲胸针每件需要约2小时纯手工制作。"
During the interview, Yan was frequently interrupted by inquiring buyers: "We can offer discounts for bulk orders, but there's a waiting period. Each opera-inspired brooch takes about two hours of meticulous handcrafting."
中国龙元素成爆款 | Dragon-themed Items Become Best Sellers
饰品经营户余萍的店铺同样火爆,中国龙元素项链占据店铺C位:"纯银材质,造型独特,在日韩市场特别畅销。虽然单次采购量不大,但复购率很高。"
Yu Ping's accessories shop also experienced booming business, with dragon-themed necklaces as the star product: "Made of pure silver with unique designs, these are particularly popular in Japanese and Korean markets. Although individual order quantities are modest, the repurchase rate is remarkably high."
文玩产品同步热销 | Traditional Crafts Also See Sales Surge
义乌国际商贸城的文玩产品销量同样增长迅猛。商户吕静表示:"菩提根、朱砂等入门级文玩在东南亚年轻消费者中最受欢迎。我们正处理发往马来西亚的订单。"
The Yiwu International Trade Market also reported surging sales of traditional crafts. Merchant Lv Jing noted: "Starter-level collectibles like bodhi seeds and cinnabar are most popular among young Southeast Asian consumers. We're currently processing orders bound for Malaysia."
产业规模庞大 | Vast Industrial Scale
据统计,义乌现有8000多家饰品企业,包括3000多家生产工厂,产品种类超80万种,销往全球100多个国家和地区。
Statistics show Yiwu hosts over 8,000 accessories enterprises, including more than 3,000 manufacturers, offering over 800,000 product varieties exported to more than 100 countries and regions worldwide.
