双11大促：Lazada东南亚市场爆发 跨境商家30分钟售罄库存
今年双11期间，Lazada在东南亚市场创造了惊人的销售记录，跨境商家迎来前所未有的爆单机遇。潮玩品牌"寻找独角兽"开场仅30分钟就售罄所有现货库存，销售额较9.9大促暴增14倍。
During this year's 11.11, Lazada achieved remarkable sales records in the Southeast Asian market, presenting cross-border sellers with unprecedented order opportunities. Toy brand "Finding Unicorn" sold out all in-stock inventory within just 30 minutes, with sales soaring 14 times compared to the 9.9 promotion.
深圳龙华区年销售额超10亿的跨境大卖章总表示："我们备货还是保守了，Lazada双11的销售速度远超预期，几天就完成了平常半个月的销量。"
Zhang, a cross-border seller from Shenzhen Longhua with annual sales exceeding 1 billion yuan, said: "Our inventory preparation was still conservative. The sales speed during Lazada's 11.11 far exceeded expectations, achieving half a month's sales volume in just a few days."
Lazada的营销攻势覆盖了整个东南亚地区，通过新闻报道、户外大屏、车站广告、线上节目和明星活动等多渠道组合营销，成功将双11打造为当地消费者的购物狂欢节。在泰国，Lazada双11话题更是在X(推特)热搜榜上霸榜长达4小时。
Lazada's marketing campaign covered the entire Southeast Asian region. Through a multi-channel strategy including news reports, outdoor screens, station ads, online programs and celebrity events, it successfully transformed 11.11 into a shopping carnival for local consumers. In Thailand, the Lazada 11.11 topic topped X(Twitter) trending list for 4 hours.
物流创新助力商家增长：Lazada推出的GlobalPlus项目和3PF本地化履约方案为跨境商家提供了显著优势。加入GlobalPlus的非轻小件商家最高可享受78%的国际段物流费用减免，而采用3PF模式的商家蓝港鲸鱼在双11当天GMV较日常增长高达8倍。
Logistics innovation drives seller growth: Lazada's GlobalPlus program and 3PF localized fulfillment solutions provide significant advantages for cross-border sellers. Non-lightweight sellers joining GlobalPlus can enjoy up to 78% reduction in international logistics costs, while seller Blue Harbor Whale using the 3PF model achieved an 8-fold increase in GMV on 11.11 compared to normal days.
寻找独角兽海外负责人Daisy表示："Lazada双11太疯狂了，我们不得不开启预售模式，工厂正在加班加点生产以满足持续增长的订单需求。"
Daisy, overseas head of Finding Unicorn, said: "Lazada's 11.11 is insane. We had to switch to pre-sale mode, and our factories are working overtime to meet the continuously growing order demand."
这次双11大促不仅为头部品牌带来爆发式增长，中小商家同样分享到了市场红利，印证了Lazada在东南亚电商市场的领先地位和巨大潜力。
This 11.11 shopping festival not only brought explosive growth to leading brands, but also allowed SMEs to share the market dividends, confirming Lazada's leading position and huge potential in Southeast Asia's e-commerce market.
