茉莉花茶产区共同做强"芬芳产业"：三大产区发展策略解析
茉莉花茶产区共同做强"芬芳产业"：三大产区发展策略解析
Jasmine Tea Producing Regions Join Forces to Strengthen the "Fragrant Industry": Analysis of Development Strategies in Three Major Regions
茉莉花茶以清香淡雅深受各地消费者的喜爱。作为茉莉花茶著名产区之一，福建福州在"入遗十周年""穿越百年的华侨下午茶"等热点话题的加持下，近段时间频频进入大众视野。
Jasmine tea, with its fresh and elegant fragrance, is deeply loved by consumers worldwide. As one of the famous jasmine tea producing regions, Fuzhou, Fujian has recently gained widespread attention with trending topics like "10th Anniversary of Heritage Listing" and "Century-Old Overseas Chinese Afternoon Tea".
福建福州：提升影响力和知名度
Fuzhou, Fujian: Enhancing Influence and Reputation
为复兴福州茉莉花茶产业，去年，福州印发《关于支持福州茉莉花茶产业发展九条措施的通知》，从基地建设、加工提升、品牌宣传等方面支持福州茉莉花茶产业发展。
To revitalize Fuzhou's jasmine tea industry, the city issued the "Nine Measures to Support the Development of Fuzhou Jasmine Tea Industry" last year, supporting the industry from aspects including base construction, processing improvement, and brand promotion.
广西横州：打造"1+9"产业集群
Hengzhou, Guangxi: Building a "1+9" Industrial Cluster
"全球10朵茉莉，6朵来自横州。"横州茉莉花产量占全国80%以上，占全世界60%以上，其茉莉花复合栽培系统是中国重要农业文化遗产。
"Out of 10 jasmine flowers in the world, 6 come from Hengzhou." Hengzhou's jasmine flower production accounts for over 80% of China's total and more than 60% globally, with its jasmine flower composite cultivation system recognized as an important agricultural cultural heritage in China.
云南元江：发力重塑品牌价值
Yuanjiang, Yunnan: Focusing on Rebuilding Brand Value
近年来，元江坚持外引内培，不断引进和培植新主体。在当地政府的主导推动下，11户茉莉花加工企业通过股权合作方式，组建成立以元江县万蕊茉莉花产业发展有限公司为牵头企业的合作联盟。
In recent years, Yuanjiang has persisted in introducing external resources while cultivating local ones, continuously bringing in and nurturing new entities. Under the leadership of the local government, 11 jasmine processing enterprises have formed a cooperative alliance through equity cooperation, with Yuanjiang Wanrui Jasmine Industry Development Co., Ltd. as the leading enterprise.
产业转型升级、文旅融合发展成为茉莉花茶产业不断向前发展的时代底色。三大产区各展所长，共同推动着中国茉莉花茶产业走向世界。
Industrial transformation and upgrading, integrated cultural-tourism development have become the defining features of jasmine tea industry's progress. The three major producing regions each leverage their strengths, jointly promoting China's jasmine tea industry to the world.
