谷歌营销大会亮点解析：YouTube Shorts升级与效果广告优化
6月1日，Google Marketing Live（GML）亚太区大会在线上举办，重点展示了Google全球营销工具的升级内容。
June 1st, the Google Marketing Live (GML) Asia-Pacific conference was held online, highlighting the upgrades to Google's global marketing tools.
01 YouTube Shorts广告功能升级
01 YouTube Shorts Advertising Features Upgrade
YouTube Shorts是Google近两年的重点发展方向，日浏览量已达300亿次，是去年同期的4倍。
YouTube Shorts has been Google's key development focus in recent two years, with daily views reaching 30 billion, 4 times the same period last year.
主要升级包括：
Key upgrades include:
- 将行动号召视频广告系列和应用广告系列扩展到YouTube Shorts
- Extending video action campaigns and app campaigns to YouTube Shorts
- 即将推出YouTube Shorts带货视频广告功能
- Upcoming shopping video ads feature for YouTube Shorts
- YouTube Shorts基金项目投入1亿美元支持创作者
- $100 million YouTube Shorts Fund to support creators
02 效果广告与隐私保护
02 Performance Advertising and Privacy Protection
Google推出"隐私沙盒"解决方案：
Google introduced "Privacy Sandbox" solutions:
- 用Topics API等技术替代第三方Cookie
- Replacing third-party cookies with technologies like Topics API
- 推出"我的广告中心"让用户控制广告偏好
- Launching "My Ad Center" for users to control ad preferences
- 效果最大化广告系列进行6项重要升级
- 6 major upgrades to Performance Max campaigns
这些升级将帮助广告主在YouTube、Google搜索、Google地图等多个平台更有效地触达目标用户。
These upgrades will help advertisers reach target audiences more effectively across YouTube, Google Search, Google Maps and other platforms.
