精准的重庆SEO推广与谷歌SEO特点技巧
一分钟带你认识什么是广告流量变现
1-Minute Guide to Understanding Ad Monetization
广告变现简介
Introduction to Ad Monetization
广告变现是指媒体或平台通过向用户展示广告主的广告，从而获得收入的过程。广告变现就像是一个店主，他需要一个吸引人的店面，提供优质的内容和服务，然后在店里摆放一些别人的商品或服务，每当有客人看了或买了这些商品或服务，他就可以从中获得一定的佣金。
Ad monetization refers to the process where media or platforms generate revenue by displaying advertisers' ads to users. It's like a shop owner who needs an attractive storefront, provides quality content and services, then displays others' products or services in the store. Whenever customers view or purchase these products/services, the owner earns commission.
广告变现基础术语
Basic Ad Monetization Terms
1. 广告变现角色
1. Ad Monetization Roles
a. 媒体/APP：流量的提供方，是为广告主提供触达用户的平台
a. Media/APP: Traffic providers that offer platforms for advertisers to reach users
b. ADN（广告网盟）：媒体公司或代理公司，通过为广告主采购媒体/APP流量，赚取中间差价。
b. ADN (Ad Network): Media companies or agencies that purchase media/APP traffic for advertisers and earn the price difference.
c. 广告主：流量的需求方，有广告预算，需要大量的用户流量。
c. Advertisers: Traffic demand side with advertising budgets needing large user traffic.
2. 广告变现交易模式
2. Ad Monetization Transaction Models
a. 私有市场（也称为私募市场）：媒体为了保证广告主的质量，将拍卖限制在部分邀请的需求方范围内的程序化交易。
a. Private Marketplace (PMP): Programmatic trading where media limits auctions to invited demand-side partners to ensure advertiser quality.
b. 实时竞价（Real-Time Bidding, RTB）：每一次广告展示都会进行一次展示竞价，竞价成功的广告主将获得展示的机会。
b. Real-Time Bidding (RTB): Each ad impression triggers a bidding process where the winning advertiser gets the display opportunity.
c. 程序化直接购买（Programmatic Direct Buying, PDB）：广告主以确定的价格购买固定的、优质的媒体资源。
c. Programmatic Direct Buying (PDB): Advertisers purchase fixed, premium media resources at predetermined prices.
d. 头部竞价（Header Bidding）：需求方平台通过在媒体网站或App中插入JavaScript SDK代码直接对接媒体。
d. Header Bidding: Demand-side platforms connect directly with media by inserting JavaScript SDK code in media websites/apps.
3. 广告变现平台
3. Ad Monetization Platforms
a. DSP（需求方平台）：也称广告投放平台，为店主提供广告投放功能。
a. DSP (Demand-Side Platform): Also called ad serving platform, provides advertising functions for merchants.
b. SSP（供给方平台）：服务于供给方，是聚合了多个媒体流量的流量管理平台。
b. SSP (Supply-Side Platform): Serves suppliers as a traffic management platform aggregating multiple media traffic.
c. ADX（广告交易平台）：提供的功能是交换，连接需求方和供给方，实现实时竞价、广告库存和广告需求的匹配。
c. ADX (Ad Exchange): Provides exchange functions, connecting demand and supply sides to enable real-time bidding and ad inventory-demand matching.
