如何做好外贸SEO推广？谷歌竞价与亚马逊广告费用优化全攻略
外贸SEO推广的核心策略 | Core Strategies for Foreign Trade SEO
许多跨境电商卖家都在问："口碑好的SEO外贸推广怎么做？谷歌竞价推广怎么收费？" 其实这些问题的答案都藏在精准的数据分析和持续优化中。
Many cross-border e-commerce sellers are asking: "How to do SEO for foreign trade with good reputation? How much does Google Ads cost?" In fact, the answers to these questions lie in precise data analysis and continuous optimization.
亚马逊广告费用优化技巧 | Amazon Advertising Cost Optimization Tips
亚马逊广告采用CPC(按点击付费)模式，要降低费用需要：
- 减少不必要点击
- 优化投资回报率低的词
- 使用否定关键词功能
Amazon advertising uses the CPC (Cost Per Click) model. To reduce costs you need to:
- Reduce unnecessary clicks
- Optimize keywords with low ROI
- Use negative keywords feature
广告位竞价调整技巧 | Ad Placement Bidding Adjustment Tips
当不同广告位表现差异大时：
- 先整体降低竞价
- 对表现好的广告位提高百分比(最高900%)
- 表现差的广告位通过降低竞价控制
When different ad placements perform differently:
- First reduce the overall bid
- Increase percentage for well-performing placements (up to 900%)
- Control poor-performing placements by lowering bids
谷歌竞价推广收费模式 | Google Ads Pricing Model
谷歌竞价采用智能竞价系统，影响因素包括：
- 关键词竞争度
- 广告质量得分
- 目标转化价值
- 行业平均CPC
Google Ads uses a smart bidding system, influenced by:
- Keyword competition
- Ad quality score
- Target conversion value
- Industry average CPC
总结 | Conclusion
降低广告成本的关键是精准投放和持续优化。通过数据分析找出高转化渠道，把钱花在刀刃上。
The key to reducing advertising costs is precise targeting and continuous optimization. Use data analysis to identify high-conversion channels and spend money wisely.
