中国服装品牌扬帆出海：CHINA WAVE强势登陆Pitti Uomo国际男装展
2024年6月11-14日，中国服装协会出海计划首站——"CHINA WAVE"中国展团将亮相第106届Pitti Uomo佛罗伦萨男装展，在全球艺术圣地佛罗伦萨展示中国服装品牌的高端价值。
From June 11-14, 2024, the first stop of the China National Garment Association's overseas expansion plan - the "CHINA WAVE" China Pavilion will debut at the 106th Pitti Uomo Florence Menswear Exhibition, showcasing the premium value of Chinese fashion brands in the global art capital of Florence.
强强联合：中国时尚的国际化平台
Powerful Collaboration: International Platform for Chinese Fashion
作为全球最具影响力的时尚展会之一，Pitti Uomo首次与中国国际服装服饰博览会(CHIC)达成独家官方合作。展会将为中国品牌预留最佳位置，提供顶级买家资源和权威媒体曝光。
As one of the world's most influential fashion exhibitions, Pitti Uomo has for the first time established an exclusive official partnership with China International Fashion Fair (CHIC). The exhibition will reserve prime locations for Chinese brands, providing access to top buyers and authoritative media exposure.
精选品牌：展现东方美学精髓
Curated Brands: Showcasing the Essence of Oriental Aesthetics
经过严格筛选，8个代表中国设计力量的品牌将组成CHINA WAVE展团：
- 山谷少年VALLEYOUTH - 融合非遗工艺与国际设计语言
- KB HONG BY K-BOXING - 七次登陆米兰时装周的高端男装
- RAXXY - 数学先锋理念的全球奢侈品牌
- JDV - 中国传统山水画与现代时尚的完美结合
After rigorous selection, 8 brands representing Chinese design strength will form the CHINA WAVE exhibition group:
- VALLEYOUTH - Blending intangible cultural heritage craftsmanship with international design language
- KB HONG BY K-BOXING - Premium menswear with seven appearances at Milan Fashion Week
- RAXXY - Global luxury brand with mathematical avant-garde concepts
- JDV - Perfect fusion of traditional Chinese landscape painting and modern fashion
全渠道推广：打造国际影响力
Omnichannel Promotion: Building International Influence
CHINA WAVE将获得Pitti Uomo官网首页推荐，并受到包括WWD在内的国际权威时尚媒体重点报道。展会期间还将举办专属鸡尾酒会，吸引全球买家和媒体参与。
CHINA WAVE will receive homepage features on Pitti Uomo's official website and coverage by authoritative international fashion media including WWD. A dedicated cocktail party during the exhibition will attract global buyers and media.
Pitti Immagine CEO Raffaello Napoleone表示："中国品牌对传统文化现代化表达的关注令人印象深刻，我们看好它们在国际市场的发展潜力。"
Pitti Immagine CEO Raffaello Napoleone stated: "Chinese brands' focus on modern expression of traditional culture is impressive. We are optimistic about their development potential in the international market."
这场以"CHINA WAVE"为主题的时尚盛会，将推动"中国时尚"成为新的"世界时尚"，开启中国服装品牌的大航海时代。
This fashion event themed "CHINA WAVE" will promote "Chinese fashion" as the new "world fashion", ushering in a great navigation era for Chinese apparel brands.
