外贸网站建设：如何打造吸引国外客户的网站？
在互联网时代，人们的购物习惯发生了巨大变化。如今，企业在寻找采购商时会通过搜索引擎等渠道进行搜索、筛选，外商也不例外。如果外贸企业没有自己的外贸网站，无法出现在搜索页面上，就会失去这部分市场。
In the Internet era, people's shopping habits have undergone tremendous changes. Nowadays, when companies look for suppliers, they search and filter through search engines and other channels, and foreign buyers are no exception. If foreign trade companies do not have their own foreign trade websites and cannot appear on search pages, they will lose this part of the market.
一、选择合适的外贸官网建设公司
企业在寻找建站公司时，不能仅仅关注价格，还需要多关注建站公司的案例。企业建设外贸网站的目的是为了给国外客户观看，因此不能选择主要从事中文网站建设的公司，因为他们通常更熟悉国内人喜欢的网站风格，对国外网站的研究相对较少。网站需要符合目标客户群体的审美习惯。
1. Choosing the Right Foreign Trade Website Development Company
When looking for a website development company, enterprises should not only focus on price but also pay attention to the company's portfolio. The purpose of building a foreign trade website is to showcase it to international clients, so it's not advisable to choose companies that mainly specialize in Chinese websites. These companies are usually more familiar with the website styles preferred by domestic audiences and have relatively less research on foreign websites. The website needs to align with the aesthetic preferences of the target customer group.
二、采用响应式设计
有些企业，特别是一些传统企业，认为有一个PC站就足够了。然而，随着移动端流量占比的不断增加，并且在谷歌的新规定中，如果网站不适应移动端，将会影响网站的收录，进而影响网站的后期优化。因此，网站必须做好移动端的优化。随着智能手机的普及，越来越多的人开始使用智能手机上网，PC端的流量也会逐渐转移到移动端。所以，不要忽视网站的移动端友好性。响应式网站可以自适应手机和平板等移动端，不仅提升了用户体验，还可以实现PC端和移动端的同步优化。
2. Adopt Responsive Design
Some companies, especially traditional ones, believe that having a PC website is sufficient. However, with the increasing proportion of mobile traffic and Google's new regulations, if a website is not mobile-friendly, it will affect the site's indexing and subsequent optimization. Therefore, websites must be optimized for mobile devices. With the popularity of smartphones, more and more people are using them to access the internet, and PC traffic will gradually shift to mobile. So, don't overlook the mobile-friendliness of your website. Responsive websites can adapt to mobile devices and tablets, not only improving user experience but also enabling simultaneous optimization for both PC and mobile.
三、不要只关注网站视觉效果
虽然之前提到过网站需要有一个符合目标客户群体审美的精美设计，以第一时间吸引用户的注意力，但这还远远不够。要提高网站的转化率，仅注重视觉效果是不够的，还需要更多有价值的内容。
3. Don't Focus Only on Visual Effects
Although it was previously mentioned that a website needs an attractive design that aligns with the aesthetic preferences of the target audience to capture users' attention immediately, this is far from enough. To improve the website's conversion rate, focusing solely on visual effects is insufficient; more valuable content is needed.
四、提供便捷的联系方式
企业建设外贸网站的目的是获得客户，让更多客户能够联系到自己。因此，要使用户在浏览网站时能够更方便地联系到企业，例如设置留言框、提供企业邮箱、电话和社交媒体等联系方式，并确保企业能够及时回复。此外，可以在网站中设置一些引导性的话语或醒目的标识，帮助用户更快地找到联系方式。
4. Provide Convenient Contact Methods
The purpose of building a foreign trade website is to acquire customers and make it easier for more clients to reach out. Therefore, it's essential to enable users to contact the company more conveniently while browsing the website, such as by setting up a message box, providing corporate email, phone numbers, and social media contact details, and ensuring timely responses. Additionally, you can include guiding text or prominent indicators on the website to help users find contact information more quickly.
五、重视网站内容
无论是网站的优化还是客户的转化，都离不开网站的内容。网站内容对于用户是否有价值，能否解决客户的疑问并激发他们的购买兴趣，往往会影响网站的转化率。因此，企业在进行内容布局时，除了要确保原创这一基本原则外，还需要从客户的需求出发，撰写令客户感兴趣且有收获的文案。
5. Emphasize Website Content
Both website optimization and customer conversion rely heavily on content. Whether the content is valuable to users, whether it can address their questions and stimulate their purchasing interest, often affects the website's conversion rate. Therefore, when planning content, in addition to ensuring originality as a basic principle, companies also need to write copy that is interesting and beneficial to customers, based on their needs.
