谷歌SEO技术：为什么谷歌推广这么贵？2023下半年Falabella平台大促全攻略
在数字营销领域，谷歌SEO技术和谷歌推广(Google Ads)是公认最有效的网络推广方式。但许多企业主都会问：为什么谷歌推广的价格如此昂贵？这主要与以下几个因素有关：
In the field of digital marketing, Google SEO technology and Google Ads are recognized as the most effective online promotion methods. However, many business owners ask: why is Google advertising so expensive? This is mainly related to the following factors:
1. 精准定位成本高 - 谷歌拥有最完善的用户画像系统，能实现精准投放
1. High Precision Targeting Costs - Google has the most comprehensive user profiling system that enables precise ad placement
2. 竞价机制推高价格 - 广告主需要为热门关键词出高价
2. Bidding Mechanism Drives Up Prices - Advertisers need to bid high for popular keywords
3. 转化率高 - 相比其他渠道，谷歌广告能带来更高质量的潜在客户
3. High Conversion Rates - Compared to other channels, Google ads can bring higher quality potential customers
在了解谷歌SEO技术和谷歌推广的价值后，让我们把目光转向2023年下半年Falabella电商平台的重要促销活动：
After understanding the value of Google SEO technology and Google advertising, let's turn our attention to the important promotional events on the Falabella e-commerce platform in the second half of 2023:
一、平台下半年大促详解 | Major Promotional Events in H2 2023
1. 年度大促：网络星期一(Cyber Monday)
1. Annual Mega Sale: Cyber Monday
Date: 10月2日-4日(智利)
Date: October 2-4 (Chile)
这是智利全年最重要的两大促销之一，参与活动的卖家可获得3-5倍的流量和销量增长。
This is one of the two most important promotions in Chile throughout the year, with participating sellers achieving 3-5 times the traffic and sales growth.
Hot products: 全品类，特别是3C电子、家居用品等
Hot products: All categories, especially 3C electronics, home goods, etc.
2. 年度大促：黑色星期五(Black Friday)
2. Annual Mega Sale: Black Friday
Date: 11月24日-27日(智利)
Date: November 24-27 (Chile)
源自美国的购物节，全场折扣高达50%以上。
Shopping festival originating from the US, with store-wide discounts up to 50% or more.
Hot products: 全品类，高客单价产品更受欢迎
Hot products: All categories, high customer value products are more popular
3. A级大促：双十一(11.11)
3. A-Level Mega Sale: Double 11 (11.11)
Date: 11月11日(全站点)
Date: November 11 (All sites)
全球最大的电商购物节，平台提供多种流量支持和补贴。
The world's largest e-commerce shopping festival, with the platform providing various traffic support and subsidies.
Hot products: 全品类，品牌产品优势明显
Hot products: All categories, brand products have obvious advantages
二、备战旺季关键策略 | Key Strategies for Peak Season
为了在大促期间获得最佳效果，卖家需要做好以下准备：
To achieve the best results during the mega sales period, sellers need to prepare the following:
1. 库存准备 | Inventory Preparation
- 重点大促提前1个月备货
- Prepare inventory 1 month in advance for key promotions
- Cyber Day/Monday提前2-3个月海运备货
- Prepare sea freight inventory 2-3 months in advance for Cyber Day/Monday
2. 广告优化 | Advertising Optimization
- 提前1个月开通Mabaya广告测品
- Activate Mabaya advertising testing 1 month in advance
- 高单价产品考虑co-marketing广告套餐
- Consider co-marketing advertising packages for high-priced products
3. Listing优化 | Listing Optimization
- 根据评论和热门关键词优化商品页面
- Optimize product pages based on reviews and popular keywords
- 维护店铺整体指标提升排名
- Maintain overall store metrics to improve rankings
4. 运营注意事项 | Operational Considerations
- 大促前调整DOL
- Adjust DOL before mega sales
- 避免大促期间大量修改SKU
- Avoid making large-scale SKU modifications during mega sales
- 及时反馈前台显示问题
- Provide timely feedback on front-end display issues
通过以上策略，结合站外社交媒体引流和站内广告协同，卖家可以最大化大促期间的销售机会。合理运用谷歌SEO技术将帮助您在竞争激烈的电商环境中脱颖而出。
Through the above strategies, combined with off-site social media traffic and in-site advertising coordination, sellers can maximize sales opportunities during the mega sales period. Proper use of Google SEO technology will help you stand out in the competitive e-commerce environment.
