全球速卖通跨境电商入门指南：从开店到选品全攻略
全球速卖通在跨境电子商务中担当什么角色？
What role does AliExpress play in cross-border e-commerce?
全球速卖通是阿里巴巴集团旗下的B2C出口跨境电商平台，也被称为国际版淘宝。2010年4月成立以来，速卖通高速发展，平台年交易额增速每年均超过300%。
AliExpress is a B2C cross-border e-commerce platform under Alibaba Group, also known as the international version of Taobao. Since its establishment in April 2010, AliExpress has grown rapidly with annual transaction growth exceeding 300%.
速卖通平台重点买家市场是哪些？
What are the key buyer markets on AliExpress?
2014年速卖通十大交易国家排名：俄罗斯、美国、巴西、西班牙、英国、法国、加拿大、澳大利亚、以色列、乌克兰。从排名中我们可以看出，除了传统外贸大国外，新兴市场在跨境电商中有不俗表现。
In 2014, the top 10 trading countries on AliExpress were: Russia, USA, Brazil, Spain, UK, France, Canada, Australia, Israel, and Ukraine. The ranking shows that emerging markets perform exceptionally well in cross-border e-commerce besides traditional trading powers.
速卖通开店入门指南
AliExpress Store Setup Guide
1. 使用邮箱在速卖通免费注册
2. 通过已实名认证的支付宝账号完成实名认证
3. 完成开店考试
4. 发布10个商品后即可创建店铺
1. Register for free using email
2. Complete real-name verification with authenticated Alipay account
3. Pass the store setup exam
4. Create store after listing 10 products
速卖通选品策略
AliExpress Product Selection Strategy
2014全球速卖通支柱行业排行：服装配饰、手机通讯、运动娱乐、珠宝手表、消费电子、假发配件、汽摩配、鞋子、家居园艺、电脑网络、箱包、美容健康、母婴玩具、灯具照明。
Top industries on AliExpress in 2014: Apparel & Accessories, Mobile Phones, Sports & Entertainment, Jewelry & Watches, Consumer Electronics, Hair Extensions, Auto Parts, Shoes, Home & Garden, Computers, Bags, Beauty & Health, Mother & Kids, Lighting.
速卖通定价策略
AliExpress Pricing Strategy
1. 引流款：定价低，吸引流量
2. 主推款：保持合理利润
3. 差异化产品：可定高价
4. 活动款：按活动要求定价
1. Traffic products: Low price to attract visitors
2. Main products: Maintain reasonable profit
3. Differentiated products: Can set higher prices
4. Promotion products: Price according to campaign requirements
速卖通运营建议
AliExpress Operation Tips
1. 80%买家直接下单，商品描述和图片比客服更重要
2. 精美包装能提升买家体验
3. 重视节假日营销活动
4. 欧美市场需要提供大码商品
1. 80% buyers purchase directly - product descriptions and images are more important than customer service
2. Beautiful packaging enhances buyer experience
3. Pay attention to holiday marketing campaigns
4. Plus-size products are needed for European and American markets
SEO优化提示：本文包含"速卖通开店"、"跨境电商"、"全球速卖通"等高搜索量关键词，有助于提升搜索引擎排名。
SEO Tip: This article includes high-search-volume keywords like "AliExpress store setup", "cross-border e-commerce", and "global AliExpress" to improve search engine rankings.
