宁波SEO推广与阿里巴巴国际站全品类运营策略

宁波SEO推广与阿里巴巴国际站全品类运营策略

Ningbo SEO Promotion and Alibaba International Station Full Category Operation Strategy

1. 全品类运营的可行性分析

1. Feasibility Analysis of Full Category Operation

全品类运营可能存在限制，因为一个店铺最多能开几个大类目是有限制的。首先需要向客户经理查询不同等级店铺的大类目开通数量限制，这有助于您进行品类规划。

Full category operation may have limitations as there are restrictions on the maximum number of main categories a store can open. First, consult your account manager about the category limits for stores at different levels, which will help with your category planning.

2. 杂货铺模式已过时，精品运营是趋势

2. The General Store Model is Outdated, Premium Operation is the Trend

杂货铺时代已经过去，现在重心偏向垂直领域和精品模式。前期店铺上架产品数量可参考营销能力等级L4的行业客均数，达到平均水平后再平稳上架。

The era of general stores has passed, with the focus now shifting to vertical fields and premium models. For initial product listings, refer to the industry average for Marketing Capability Level L4, then steadily add products after reaching that benchmark.

需要精细化运营，主图、标题、详情页、小视频和文案都应根据市场需求信息来制作。

Refined operation is required, with product images, titles, detail pages, short videos, and copywriting all tailored to market demand.

3. 杂货铺模式的弊端

3. Disadvantages of the General Store Model

如果强行采用杂货铺模式，运营会非常吃力。通货市场产品效果不明显，这种模式目的只是节省成本，寄希望于自然流量和多链接覆盖。

Forcing the general store model will make operations extremely difficult. Commodity market products show limited effectiveness, with this model primarily aiming to cut costs while hoping for organic traffic and multi-link coverage.

但现在很难通过这种方式进入自然排名前三页。没有前三页的排名，流量从何而来？自然排名仅占整体流量的10%左右，众多商家都在争夺这块蛋糕。

However, it's now difficult to reach the top three pages of organic rankings this way. Without top-three page rankings, where will traffic come from? Organic rankings account for only about 10% of total traffic, with numerous merchants competing for this share.

4. 预算规划建议

4. Budget Planning Suggestions

在同行业类目下，统计您的产品数量、主推关键词数量，计算每个关键词的排名点击竞价。根据目标曝光量、点击量，通过点击率预估每日所需点击量，从而初步估算每日预算，进而计算月预算。

Within your industry category, count your products and primary keywords, then calculate the bid for each keyword's ranking clicks. Based on target exposure and clicks, estimate daily required clicks through click-through rates to preliminarily determine daily budgets, then calculate monthly budgets.