为什么谷歌推广用户最多的留痕广告？度秘优化或成SEO新出路
SEO行业的变迁与思考
很久没有写SEO相关的文章了，原因很简单 - SEO似乎离我越来越远。记得第一次接触SEO是在大学三年级，当时为了赚取约会经费而寻找兼职工作。那是我人生第一次正式面试，很幸运地获得了这份谷歌SEO相关的工作。
In fact, I haven't written about SEO for a long time, simply because SEO seems to be drifting away from me. I first encountered SEO in my third year of university when I was looking for a part-time job to earn dating money. It was my first formal job interview, and I was lucky enough to get this Google SEO-related position.
SEO真的"已死"吗？
毕业后，我和许多同行一样逐渐转型。随着互联网发展，虽然搜索引擎仍是重要流量入口，但流量碎片化和新媒体崛起使搜索流量不再是唯一精准入口。互联网公司更注重品牌建设，对搜索引擎流量的原始需求减少，导致有人认为"SEO已死"。
After graduation, like many peers, I gradually transitioned. With internet development, although search engines remain an important traffic source, fragmented traffic and the rise of new media have made search traffic no longer the only precise entry point. Internet companies focus more on brand building, reducing the primitive demand for search engine traffic, leading some to claim "SEO is dead".
但正如阿里国际站总监付必鹏所说，"SEO已死"是个伪命题。随着移动互联网发展，APP Store排名等新战场出现，只要有排序竞争，SEO就会存在。
However, as Alibaba International Station Director Fu Bipeng said, "SEO is dead" is a false proposition. With mobile internet development and new battlefields like APP Store rankings emerging, as long as there's ranking competition, SEO will exist.
度秘优化的三大方向
2015年百度世界大会上发布的智能搜索机器人度秘(Duer)，为实现"连接人和服务"的目标迈出重要一步。我认为未来SEOer可以在以下三个方向参与优化：
The intelligent search robot Duer released at the 2015 Baidu World Conference took an important step towards the goal of "connecting people and services". I believe future SEOers can participate in optimization in the following three directions:
1. 基础连接优化
百度需要通过APPlink连接各类O2O服务，这必然涉及APP数据结构化、索引、收录和排序等问题，产生大量优化需求。
1. Basic Connection Optimization
Baidu needs to connect various O2O services through APPlink, which inevitably involves issues like APP data structuring, indexing, inclusion, and ranking, creating substantial optimization needs.
2. 服务标签优化
百度需要为各类服务打标签，如餐厅是否允许宠物、是否有明星光顾等特征都需要索引，这需要专业的标签优化。
2. Service Tag Optimization
Baidu needs to tag various services, such as whether restaurants allow pets or have celebrity visits, all requiring indexing and professional tag optimization.
3. 度秘推荐优化
度秘作为交互界面，需要优化推荐算法。产品和服务的供应商需要进行DuerO(Duer Optimization)，以获得更多推荐机会。
3. Duer Recommendation Optimization
As an interactive interface, Duer needs recommendation algorithm optimization. Product and service providers need DuerO (Duer Optimization) to gain more recommendation opportunities.
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