Shopify独立站运营指南：营业执照要求与广告推广效果分析
一、Shopify网站是否需要营业执照？
Do I need a business license for Shopify website?
建立Shopify网站是否需要营业执照取决于您的具体业务需求：
Whether you need a business license to set up a Shopify website depends on your specific business requirements:
无需营业执照的情况：
Cases where no business license is required:
- 仅用于产品展示或获取询盘
- For product display or lead generation only
- 不绑定任何支付收款方式
- Not connecting any payment methods
- 不投放任何广告
- Not running any ads
需要营业执照的情况：
Cases where business license is required:
- 需要绑定PayPal或信用卡收款
- Need to connect PayPal or credit card payments
- 计划投放Facebook/TikTok等广告
- Planning to run Facebook/TikTok ads
- 需要申请企业广告账户
- Need to apply for business ad accounts
二、营业执照经营范围建议
Recommended business scope for license
如果是垂直型电商网站，只需注册与您经营产品相关的经营范围即可。
For vertical e-commerce websites, you only need to register business scope related to your products.
三、如何办理营业执照？
How to obtain a business license?
- 线下办理：当地工商局
- Offline: Local Administration for Industry and Commerce
- 线上办理：政务服务网
- Online: Government service website
- 代办服务：会计事务所
- Agency service: Accounting firms
四、Google Ads推广效果分析
Google Ads performance analysis
Google Ads是Shopify独立站最有效的推广渠道之一，通常：
Google Ads is one of the most effective promotion channels for Shopify stores, usually:
- 见效时间：1-2周可见初步效果
- Time to effect: 1-2 weeks for initial results
- 优化周期：持续优化3个月效果最佳
- Optimization cycle: 3 months continuous optimization for best results
- 推广优势：精准定位全球客户
- Advantage: Precise global customer targeting
五、Shopify运营专业建议
Professional Shopify operation advice
建议在网站建设初期就办理好营业执照，为后续支付和广告投放做好准备。
We recommend obtaining business license at early stage to prepare for future payment and advertising needs.
