高效的关键词排名优化：谷歌竞价推广与SEO的本质区别
谷歌运营和谷歌SEO优化师是同一个岗位吗？答案是否定的。
Are Google Operations and Google SEO Specialists the same position? The answer is no.
在国内市场，虽然有不少从业者从事谷歌SEO工作，但真正具备谷歌运营综合能力的人才却十分稀缺。
In the domestic market, while there are many practitioners engaged in Google SEO work, truly qualified Google Operations professionals are extremely rare.
我接触过国内外许多谷歌SEO从业者，他们的技术能力确实不错，但很少有人敢挑战谷歌SEO主管的职位，更不用说负责整个谷歌运营了。
I've encountered many Google SEO practitioners both domestically and internationally. While their technical skills are indeed good, few dare to take on the role of Google SEO Manager, let alone oversee entire Google operations.
很多人误以为谷歌和百度都是搜索引擎，运营方式应该相似。但实际上，谷歌的运营体系要比百度复杂得多。
Many mistakenly believe that since both Google and Baidu are search engines, their operation methods should be similar. In reality, however, Google's operational system is far more complex than Baidu's.
目前最简单的理解是：谷歌运营通常包含付费和免费两种方式，即独立站的Google SEO优化和Google Ads广告投放。
At its simplest level, Google Operations typically includes both paid and free approaches: Google SEO optimization for independent websites and Google Ads campaigns.
这意味着，如果你想成为一名合格的谷歌SEO优化师，往往还需要同时具备谷歌竞价推广的能力。
This means that if you want to become a qualified Google SEO Specialist, you often need to simultaneously possess Google Ads expertise.
而谷歌SEO优化师的核心工作，就是专注于提升网站在谷歌搜索引擎中的自然搜索排名。
The core responsibility of a Google SEO Specialist is to focus on improving a website's organic search rankings in Google search results.
