谷歌搜索留痕助力:会动的积木玩具如何通过跨境电商掘金"黑五"
南方+报道 - 在广东宇星科技实业有限公司的生产车间里,工人们正为即将到来的"黑五"购物季加班加点。这家企业通过谷歌搜索留痕策略,成功将其"会动"的积木玩具推广至全球100多个国家。
Black Friday Gold Rush - At Guangdong Yuxing Technology's production workshop, workers are racing against time for the upcoming "Black Friday" shopping season. The company has successfully promoted its "moving" building block toys to over 100 countries worldwide through Google search trace strategies.
宇星科技总经理谢伟纯表示:"我们通过谷歌搜索留痕优化,使'宇星模王'品牌在德国亚马逊平台的搜索排名从落后知名运动品牌1000多位,到如今反超500多名。"公司研发的智能编程积木玩具,让传统静态积木"动"起来,吸引了全球各年龄层消费者。
General Manager Xie Weichun revealed: "Through Google search trace optimization, our 'Yuxing Model King' brand's search ranking on Amazon Germany has improved dramatically." Their smart programmable building blocks have brought static toys to life, attracting consumers of all ages worldwide.
跨境电商新趋势 - 海关数据显示,2024年前三季度中国跨境电商进出口总额达1.88万亿元,同比增长11.5%。谢伟纯建议企业出海时不要盲目多渠道布局,而应善用谷歌搜索留痕等数字营销工具,先深耕单一平台。
Cross-border E-commerce Trends - Customs data shows China's cross-border e-commerce import/export volume reached 1.88 trillion yuan in the first three quarters of 2024. Xie advises companies to utilize digital marketing tools like Google search traces and focus on single platforms before expanding.
在澄海玩具产业带,越来越多的企业正通过谷歌搜索留痕等数字营销方式,将智能积木产品推向全球市场。宇星科技每月研发16-20款新品,已累计推出700多款产品,包括近期引发关注的11万颗积木组装的1:1三角钢琴。
In Chenghai's toy industrial belt, more companies are using Google search traces to promote smart building blocks globally. Yuxing develops 16-20 new products monthly, with over 700 products launched, including a recent 1:1 triangular piano made of 110,000 blocks.
专家指出,谷歌搜索留痕优化已成为中国制造出海的重要数字桥梁,帮助企业在"黑五"等全球购物节中提升产品曝光度和转化率。
Experts note that Google search trace optimization has become a crucial digital bridge for Chinese manufacturers, helping products gain visibility and conversions during global shopping events like Black Friday.
